Five state institutions and 44 corporate entities have been recognised for advancing the digitisation agenda at the just-ended Ghana Corporate Brands Awards in Accra.
This year’s event, themed ‘Digital horizons: celebrating Ghana’s corporate brands charting a path to technology excellence’, shone a spotlight on excellence in branding.
Director of Diaspora Affairs at the Office of the President, Akwesi Awuah Ababio, speaking at the event said recognising the contributions of these brands is part of government’s agenda of creating sustainable jobs through the use of technology.
According to him, initiatives such as One District-One Factory “underscore our commitment to job creation and prosperity. Innovations such as the e-business registration system, paperless port clearance system, digital-address system, biometric registration system and national identification system, just to mention a few, are changing the way we do things”.
Mr. Ababio said these digital systems collectively reduce cost of conducting business within the country, while enhancing overall efficiency and eliminating intermediaries and other bottlenecks.
He said government’s various initiatives are aimed at invigorating the business community and igniting the youths’ entrepreneurial potential.
“These initiatives encapsulate the essence of our drive to unleash the entrepreneurial flavour of our nation’s business community, catalysing their potential to galvanise job creation and economic vibrancy,” he noted.
Importantly, Mr. Ababio indicated this initiative by the Ghana Corporate Brands Awards is endorsed by government – as it seamlessly aligned with government’s industrial agenda.
Delivering the keynote address, Vice Chancellor-University of Ghana, Prof. Nana Aba Appiah Amfo, mentioned that in alignment with government initiatives, the University of Ghana is fostering an innovative culture driven by technology.
“I am particularly intrigued about the theme for this occasion, because we are also championing the course of technology at the University of Ghana. As a leading university nurturing exceptional corporate professionals, the University of Ghana under my leadership has championed strategic objectives with the mission to create a culture that promotes research, teaching and learning, administrative processes and extension activities driven by technology and anchored in humanism,” she said.
Prof. Appaih Amfo said various initiatives are being pursued toward that direction, to enhance stakeholder experience through digitization; and the approach is an anchorage of three technology-driven initiatives which were actually launched last year April.
The US$7million projects include modernising their classrooms, one student and one laptop hot spots comfort zone.
She urged every business entity to strive for notable business branding through innovation and technology within the corporate sphere.
About Ghana Corporate Brands Awards
Ghana Corporate Brands Awards is an annual awards scheme organised by Maven Communications as a premiere platform for the recognition of excellence in corporate branding.
Chief Executive Officer of Maven Communications, Seth Jojo Danso Asante, said this year’s event – created to celebrate the consistency and versatility of corporate brands – aims to amplify the crucial role technology plays in shaping and transforming the corporate landscape.
He said while government is deploying technology across the country, the corporate sector is leaving no stone unturned in tapping into such opportunities to transform the economy.
Mr. Asante explained that after the COVID-19 pandemic, they realised that most organisations had their staff working from home; and most organisations which also jumped on technology saw improvements in their productivity.
Among the winners were: Alpha Industries (TOP CHOCO) won the Confectionery Brand of the Year; Ameris Terminal Ltd, was adjudged Terminal and Marine Services Brand of the Year; Associated Consultant Ltd., Construction Designs Company Brand of the Year; AT- Innovation and Technological, Brand of the Year (Telecommunications); B5 PLUS, Steel Manufacturing Brand of the Year; and Delta Paper Mill Ltd. (Floral Tissues), Premium Tissue Paper Brand of the Year.
The state institutions are Driver and Vehicle Licencing Authority (DVLA), Government Agency of the Year; Ghana Post Company Ltd., Courier Services Brand of the Year; and Greater Accra Regional Hospital, Healthcare Brand of the Year.
Others are: Endpoint Homeopathic Clinic, Healthcare Brand of the Year (Homeopathy); Enterprise Insurance (Eic) Ltd., General Insurance Brand of the Year; Geekrons Group of Enterprises, Fastest Growing Group of Enterprises; Hale Pharmacy Limited, Pharmacy Brand of the Year; Inlaks Ghana Limited, ICT Service Provider Brand of the Year; and Intelligent Card Production Systems, Intelligent Card Production Brand of the Year.
Mayfair Estates Limited was adjudged Real Estate Brand of the Year; MDS Laboratories Ghana Limited, Medical Diagnostics Brand of the Year; Medimafo Herbal Clinic, Herbal Brand of the Year; Moove Ghana, Vehicle Fintech Brand of the Year; Mediterranean Shipping Company Ghana Ltd. (MSC), Shipping Company Brand of the Year; Ponlok Manufacturing Ltd. Company, Aluminium Profile Manufacturing Company of the Year; and St. John’s Hospital & Fertility Centre, Fertility Hospital Brand of the Year
Adom City Estate Company Ltd. also won Affordable Housing Brand of the Year: Adom Group, Outstanding Corporate Group of the Year; Blow Group (Bel-Aqua), Manufacturing Brand of the Year (Water Products); Blow Group (Bel-Beverages), Manufacturing Brand of the Year (Non-Alcoholic Products); J.A. Plant Pool Gh Ltd., Equality, Diversity & Inclusion Award; J.A. Plant Pool Gh Ltd., Outstanding New Automobile Brand of The Year (Jetour Vehicles); KGL Group, Outstanding Corporate Group (Technology); Oma Ghana Limited, Equality, Diversity & Inclusion Award; Oma Ghana Limited, Ship Agency Brand of the Year; and Samartex Timber and Plywood Company Limited, Indigenous Brand of the Year
GB Foods Ghana won both the Fast Moving Consumer Goods Brand of the Year and Food Manufacturing Brand of the Year, with Samartex Timber and Plywood Company Limited winning Timber Export Brand of the Year. Starsight Energy Ghana Limited went home with the Renewable Energy Brand of the Year and Energy Service Provider Brand of the Year; and Zenith Bank Ghana Limited won Banking Brand of the Year
In the individual category, David Afflu (General Manager, GB Foods) won the Brand and Product Excellence Personality of the Year; Alex Appau Dadey (Executive Chairman, KGL Group), Corporate Icon of the Year; Henry Chinedu Onwuzurigbo (CEO-Zenith Bank Ghana Limited), Outstanding Private Sector Leadership Award (Finance); Edwin Provencal (Managing Director, Bost), Outstanding Public Sector Leadership Personality of the Year; Moses Kwesi Baiden Jnr (CEO-Margins ID Group), Outstanding CEO of the Year; and Ernest Owusu-Bempah Bonsu (Head-Corporate Communications, Ghana Gas Company Limited), Corporate Communications Personality of the Year.