Top six digital tools to assist you in naming your business
So far in this tetralogy, I’ve taken you on a journey to learn how to name your business correctly.
In part-1, I listed the many characteristics and consequences of a business name. A business name symbolises a brand identity; it influences customers’ first impressions, aids in product differentiation and aids in the marketing and communication of a brand to customers. A brand name also has a legal purpose, influences customer impression of a brand, and can improve the brand’s professional image and credibility. To read the rest of the article, go to www.dorpenyo.com/whats-in-a-name-1.
In part-2, I highlighted ten (10) things to consider when selecting a business name. They were: target market, brand identity, relevance and descriptiveness, memorability, ease of pronunciation, scalability and longevity, availability of trade mark, availability of website domain and social media handle, cultural acceptability and longevity, and then feedback from your target market. Read the article at www.dorpenyo.com/whats-in-a-name-2.
Part 3 revealed that there are various types or categories of business names to consider. Each type has its own quality and can help you send a different message to your target audience. The article considered descriptive names, coined names, founder/owner names, acronyms, experiential names, evocative names, geographic names, compound names, symbolic names and blended names. Visit www.dorpenyo.com/whats-in-a-name-3 to read the full article.
In this final section, I offer six digital resources to assist you in your quest to find a wonderful business name for your company. This article is available at www.dorpenyo.com/whats-in-a-name-4
A distinctive and catchy business name is essential for developing your brand identity. Technology has made the procedure quick and stress-free in the digital age, as there are various digital tools accessible to aid you with naming your firm. These tools provide a wide range of features and resources for creating, validating and improving company name concepts. Here are some novel digital tools to think about.
- Shopify Business Name Generator
Shopify has a simple business name generator that lets you enter a term related to your company and generates a list of available domain names with that keyword. It also suggests more names and allows you to save your favourites. To use this tool, visit the Shopify Business Name Generator website at https://www.shopify.com/tools/business-name-generator and enter your preferred keywords. These keywords should capture the core of your brand as well as the type/s of product you aim to sell.
2. NameMesh
NameMesh is a domain name generator application that assists you in brainstorming and discovering the ideal domain name for your website, business or project. It creates domain name suggestions based on many criteria; such as common, new, short, fun, SEO-friendly and so on.
3. Namelix
This is an AI-powered business name generator that assists you in creating unique and memorable names for your company, startup, product or project. Based on your input, it employs complex algorithms to produce unique and appropriate name choices. It provides names that are available as domain names.
4. Domain Name Checkers
When naming your firm, it is critical to check the availability of domain names. Domain name checkers are applications that allow you to quickly determine whether a specific domain name is available for your website. These tools assist you in determining whether a domain name is already registered or available for purchase. They also make recommendations for other domain extensions. Prominent domain name checkers include:
– GoDaddy.com
– Namecheap.com
– Domain.com
5. Social Media Handles and Username Checkers
These are tools that let you rapidly verify the availability of your desired username or vanity URL across a variety of social media networks, domain registrars and other Internet businesses. By ensuring that your chosen name is available across several platforms, these solutions help you maintain brand consistency and safeguard your online presence. Among the most notable examples are:
– Namecheckr
– Knowem
– Namecheckup
6. Google Translate
Using Google Translate as a tool to find a distinctive and meaningful business name can be a creative strategy. Begin by choosing a few keywords that describe the essence of your company, its products or the values you want your brand to represent. Enter the keywords into Google Translate and try translating them into different languages. Look for translations that sound fascinating, have positive implications or fit well with the identity of your brand. When utilising translated terms, be mindful of cultural meanings and implications. Make certain that the name does not insult or confuse persons of diverse linguistic origins.
Keep in mind that your company name should reflect your brand’s identity, values and target audience. It should be simple to memorise, spell and say. Check for trademarks before making your final decision to avoid legal difficulties later on. Most essential, take your time to verify that the name you select accurately portrays the core of your company.
Stay positive, for no one knows enough to be a pessimist.
>>>Tarsicius Edem Dorpenyo is an entrepreneur, marketer, TV/Radio show host, events coordinator and author (Small Business Bible) He is a thought-leader in entrepreneurship, small business marketing, tourism marketing and digital marketing. You may contact the author by phone (+233 248 426 235) or via email address; [email protected] or on LinkedIn, Facebook, Twitter and Instagram
