FOPAM-GIJ holds maiden edition of PR Measurement & Evaluation Seminar


The Faculty of Public Relations, Advertising and Marketing of UniMAC-GIJ is set to hold the maiden edition of its PR Measurement and Evaluation Seminar scheduled to take place on July 27th at the auditorium of the Institute’s new campus in Dzorwulu.

The theme of the seminar is, “From Data to Insights:Demonstrating Value through Measurement and Evaluation.” Organized and hosted by FOPAM-GIJ, the seminar promises to be an enlightening experience for participants seeking to gain a deeper understanding of the PR landscape’s measurement and evaluation practices and how they can drive excellence within their domain.

The seminar boasts of an array of PR industry experts, each offering their unique perspectives and expertise on the subject matter. Joining the esteemed roster of panelists are Mawuko Afadzinu, President of IPR-Ghana; Professor Isaac Blankson, President of the African University College of Communications (AUCC); Ms. Betty Alouch Buyu, Public Relations Manager for Gold Crest Refinery Limited; Akosua Kwafo Ogyiri, Communication and Media Manager for WaterAid Ghana; Johna Burke, Global AMEC Managing Director and Professor Daniel Du Plessis from the University of South Africa.

Pivotal discussions at the seminar will revolve around the concept of Measurement and Evaluation in public relations. The experts will delve into applicable measurement and evaluation techniques that differ from what is traditionally taught in schools. The relevance of Advertising Value Equivalencies (AVEs) in PR will also be explored, shedding light on its implications for assessing PR success. Moreover, the seminar will emphasize the importance of Measurement and Evaluation and how it can effectively prove and drive value in PR campaigns.

As the event date approaches, excitement is mounting, and participants eagerly anticipate the transformative knowledge that awaits them at the “Measurement and Evaluation Seminar.” With the guidance of the PR experts and the dedicated efforts of FOPAM-GIJ, aspiring PR professionals are primed to harness the power of measurement and evaluation, making data-driven decisions that will elevate their careers and reshape the future of Public Relations.

The UNIMAC-GIJ Faculty of Public Relations, Advertising, and Marketing (FOPAM) is staffed with academics with many years of experience in industry, and as a result, our students benefit from a combination of academic research knowledge and corporate experience.

Established in 1959, the Ghana Institute of Journalism is Ghana’s premier university for media and communication training and doubles as a pioneer in the Sub-Saharan Region. Beginning as a certificate-awarding institution, GIJ has grown into a university that awards not only diplomas and bachelor’s degrees but also master’s degrees.

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