Prudential Life donates USS$100,000 to COVID-19 recovery initiatives

Prudence Foundation

Prudential Life Insurance Ghana, a leading insurer in the country, in collaboration with Prudence Foundation – the community investment arm of Prudential Plc in Africa and Asia – has partnered with the United Nations Population Fund Ghana (UNFPA) and United Way Ghana (UW) to fund projects that will impact hundreds of Ghanaian lives.

Speaking at the hand-over of funds and signing of corresponding governing agreements at the Prudential Life Insurance Head Office in Accra, Marc Fancy – Prudence Foundation Executive Director said: “The COVID-19 pandemic and its impact aftermath on people’s health, livelihoods and economies highlight the important role that we can play in providing safety nets for citizens, businesses and governments. Through the new Group-wide Prudence Foundation COVID-19 Recovery Fund, we are pleased to collaborate with our business units across Asia and Africa to contribute through a wide range of initiatives”.

UNFPA, the lead UN Agency that targets vulnerable adolescent populations, will over the next six months conduct a business enterprise refresher training for 120 beneficiaries of the COVID-19 relief fund: in areas such as business branding, digital marketing, small-scale business management, financing and product packaging; while United Way Ghana, a leading NGO making real social impact within local communities in education, health and income generation, will deliver child, school and community-centred programmes within the beneficiary communities of Pig Farm in Accra, Ayeduase in Kumasi, and New Takoradi over 12 months.

Hazel Berrard Amuah, CEO-Prudential Life Insurance Ghana said: “Prudential is passionate about providing relief in trying times. We believe in helping people get the most out of life, and our position remains resolute at all times. We have partnered with these organisations in the past for the COVID-19 Relief Fund, and we are happy to go a step further with sustaining the initial projects’ impact”.

Representatives from various organisations applauded Prudential Life Ghana for its unflinching support to Ghanaians whose livelihoods have been affected by COVID-19, noting that the fund demonstrates the company’s commitment to supporting Ghanaians.

The Prudential COVID-19 Recovery Fund – which is also supported by Chairman’s Challenge, Prudential’s flagship international volunteering arm – brings together people from across the Group to help their communities.


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