ePac West Africa, one of the largest networked packaging companies in the world, has formerly launched its packaging plant in Accra to support the domestic packaging industry.
The launch of the plant will put ePac in a unique position to support the growth of the local consumer packaged goods industry, promote local production and improve the export potential of locally manufactured products.
With a presence across 25 countries, the company said it is committed to helping small and medium-sized companies grow and compete with larger brands.
The General Manager for ePac West Africa, Victor Sosah, stated that shortly after COVID-19, the company noticed an increase in Made-in-Ghana products in the supermarkets. This, he said, unfortunately brought up so many poor packaging of local products.
Explaining further, Mr. Sosah said a research by his team revealed that many small medium-sized enterprises (SMEs) producing locally made recipes are struggling to make an impact because of poor branding and packaging.
Mr. Sosah mentioned that the state-of-the-art plant will therefore ensure that West Africa has access to quality, affordable and flexible packaging, improve food safety, and provide certification of the packaging materials for local products to be packaged for export.
“Our packaging standards mean SMEs can now sell their products on Amazon, Walmart, Asda, Sainsbury’s, and the likes. Under the ePac One platform, our global footprint of 25 connected plants allows ePac WA customers access to a global network to have their packaging printed in Europe, US or in Australia. Our promise is to help our small local businesses to compete effectively on local supermarket shelves and also on the global stage,” he explained.
ePac will create an ecosystem that supports the West Africa business community in packaging going forward, according to the General Manager. It is also committed to deepen the existing collaboration between Food and Drugs Authority (FDA) in food safety awareness through the Buy-Ghana Love-Ghana initiative.
The company again is looking to collaborate with the financial institutions to solve one of the key stumbling blocks for SMEs by providing credit facilities directly for packaging sourced from ePac.
In addition, he said: “After our very successful packaging design conference, we are now working to launch the next initiative – a series of workshops on trademarking for SMEs. This is the first ePac in Africa and judging by the impact we have already made in our communities, it would be beneficial to continue the ePac journey to other regions of the continent. An ePac plant is modular and our goal would be to replicate the ePac story in as many parts of the continent as possible”.
About ePac Flexible Packaging
ePac Flexible Packaging is the largest networked packaging company in the world, committed to providing brands of all sizes with economical short and medium-run jobs, low minimum orders, fast time-to-market and customised packaging solutions. Founded in 2016 with a mission to help small and medium-sized companies grow and compete with larger brands, ePac has 25 locations across the United States, Canada, Europe, Africa and the Asia Pacific region.