Chief Corporate Services and Sustainability Officer (CCSSO) at MTN Ghana, Adwoa Afriyie Wiafe, has averred that the telecommunications giant through its Y’ello Care campaign has achieved its purpose of empowering young entrepreneurs, particularly women and the differently-abled, to access the internet and leverage it to build and scale up their businesses.
According to her, Ghanaian entrepreneurs in communities within which the company operates who hitherto had no knowledge about financial growth and how to access social media to promote their businesses, have been trained and equipped with requisite skills and knowledge about how to do so through the Y’ello Care initiative.
“This year the focus has been on the youth, women and differently abled. MTN is moving to digital hence the need to train them in digital skills. We are looking at how they can leverage on digital skills to help in grow their businesses,” Ms. Wiafe further elaborated.
The annual event aims to secure high participation levels of MTN Ghana staff in high impact social projects to uplift and empower the local communities in which the company operates.
This year’s edition is under the theme “Empowering communities to drive economic recovery”.
She furthermore assured that MTN will keep following up with the entrepreneurs to find out how they are doing beyond the campaign. “A lot of them here today can testify about the enormous benefits they have derived from participating in this project,” she added.
On display at the spectacular event were locally produced products such as; skin care products, beverages, local rice and so on. There was also a showcasing of Ghanaian indigenous attires with colourful beads to match.
Climaxing the campaign at the Company’s head office in Accra, Ms. Wiafe additionally stated that MTN Ghana also has an enterprise support program which aims at supporting local entrepreneurs to grow their businesses. “We started it this year and are going to run for a period of five years. We are going to work with local and grassroots entrepreneurs and then help them to develop their products and market them.” She further noted.
She thanked all MTN partners, staff and employees who volunteered their time to make this year’s Y’ello Care campaign a successful one.
The “21 Days of Y’ello Care” is a competition amongst MTN operations to secure the highest number of staff involved in volunteerism and initiating projects with remarkable impact. The country with the highest staff participation wins the prize money of $100,000 to be reinvested in community projects.
Since its inception in 2007, the initiative has impacted millions of people and communities across the continent of Africa.