21 Days of Y’ello Care: MTN empowers entrepreneurs


The Chief Corporate Services and Sustainability Officer-MTN Ghana, Adwoa Afriyie Wiafe, has urged small- and medium-sized enterprises (SMEs) to leverage technology to improve their businesses – stressing that taking advantage of new technologies and innovative marketing strategies will help them reach the world with their businesses and expand into new markets.

Adwoa Afriyie Wiafe gave the advice at a 3-day digital training session held in Accra as part of the 21-day Y’ello Care Campaign, which aimed at empowering entrepreneurs to unlock growth and job creation for their communities.

According to her, the training held in partnership with Engage Africa Now (ENA) was also targetted at equipping beneficiaries with the requisite knowledge of digital and exceptional customer care skills to enable them excel as entrepreneurs.

This year’s 21 Days of Y’ello Care focuses on the following projects: Youth Entrepreneurship Train-YET, Women-In-Action, and the Differently Abled.

Youth Entrepreneurship Train-YET

According to her, the Youth Entrepreneurship Train-YET initiative seeks to promote youth-led businesses in the digital space. MTN volunteers will take beneficiaries through customer service and social media training.


Touching on the Women-In-Action campaign, she said it focuses on indigenous local businesses in the shea butter space, smock-weaving, fish mongering or smoking, palm oil, and basket weaving among others. Volunteers will help connect these businesses to bigger markets by using smartphones and social media.

Differently Abled

Under the differently abled campaign, she noted that they will provide seed money and training to scale up the businesses of people who are differently abled.

Through this initiative, volunteers will provide financial training and customised solutions for such businesses.

According to her, by end of the 21-Days of Y’ello Care programme they are hoping to impact roughly about 3,000 people across the country.

The Country Director for Engage Now Africa (ENA), Mrs. Cecilia Amankwah, entreated participants to make judicious use of the skills they have acquired to enable them unlock their potential.

However, she urged them not to downplay the power of social media but rather adopt it as a marketing tool to promote their businesses.

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