UBA Ghana has put together a one-day forum to interact with customers and appreciate their loyalty.
The forum’s primary purpose, according to CEO Chris Ofikulu, is to find out if customers are satisfied with the kind of services they offer, and also acknowledge and appreciate customers who have been doing business for a considerable number of years and exhibited loyalty in their dealings with the bank.
Management of the bank believes that without their customers there would be no business, hence the need for periodic engagement with them to purposely obtain feedback on the services rendered.
The forum, led by the Chief Executive Officer and top management of the bank in the country, was also a platform to take feedback from customers and assess the bank’s strengths and shortcomings.
According to the CEO, the bank has a philosophy to put customers first in their general banking operations done at the branches. He noted that as head of the bank in Ghana he is not able to directly address the concerns of its cherished customers, and so an engagement such as this gives him an opportunity to interact with customers at the branch-level and get to know how the bank can serve them better.
He added that the customer engagement also allows the branch staff to gather information from customers and be able to understand their needs, so that they can deliver to the customers’ expectation and satisfaction.
One of the customers, Benjamin Teye Partey – CEO of EEK Consult &Electricals Limited, expressed satisfaction as lots of misconception about some transactions at the bank’s branches were cleared up.
He added that it has also given them an opportunity to have access to the bank’s CEO, which is not common in the country.