The Managing Director of FBNBank Ghana, Mr. Victor Yaw Asante, has charged new inductees of the Chartered Institute of Marketing Ghana (CIMG) to be professionals and add value while practicing as marketers. He said marketers must relentlessly seek to understand the demands of their customers and commit to proffering the necessary solutions to them.
Mr. Asante spoke at the induction ceremony for new Chartered Marketers held over last weekend at the Labadi Beach Hotel. At the same event, CIMG launched the Chartered Marketer – a training and learning programme that leads to the award of Chartered Marketer status, which represents an up-to-date, experienced and qualified marketing professional.
According to Mr. Victor Asante: “As professionals, we must live by the Chartered Institute of Marketing Ghana’s values in delivering our mandate; we must be creative, show leadership, have integrity and be professional; all of which if well-delivered will make us very professional in our work”.
He further stated that: “I want to encourage all those climbing up the ladder not to give up on their dreams of becoming Chartered marketers, which is the profession’s pinnacle”.
The event’s Chairman, Prof. Emeritus Stephen Adei said: “Being a marketer is not about what we do today, but the impact it will have on the future tomorrow. I want to take this opportunity to also congratulate the new inductees and advise them to go out and make a difference, because as a marketer you are responsible for anything and everything with regard to marketing. As such, a marketer has the authority to implement decisions that are deemed to be profitable from his end.
On that night, the Chartered Institute of Marketing Ghana (CIMG) decorated some existing Chartered Marketers including Victor Yaw Asante. The Chartered Marketer status is conferred on persons who achieve the highest standards in marketing knowledge and experience, and enhance the skills professionally qualified marketers (ProM) need in delivering to customers, clients, employers and the community. The event witnessed inductions of some 71 new professional members into the Chartered Marketer fraternity.
