Motoring with Bob Roco ROMEO: Silver Star Auto launches partnership with IVECO


Silver Star Auto, a leading automotive dealership in Ghana, has launched IVECO at a glamorous event held at the Silver Star Tower in Accra. This partnership with IVECO, a global leader in the manufacturing and distribution of commercial vehicles, marks the beginning of a new era in the Ghanaian commercial vehicles sector.

IVECO is known for its innovative design, exceptional performance, and commitment to sustainability. To ensure that they have the right dealer in Ghana, IVECO appointed Silver Star Auto as its authorized dealer in the country. This appointment was based on several factors, including infrastructure, aftersales service, staff strength, credibility, and overall position for all vehicle ranges.

During the launch, attendees were introduced to the IVECO product range, which includes the Daily Van, Eurocargo, S-Way, and T-Way. These vehicles cater to various sectors, including transportation, construction, and logistics, making IVECO the most competitive choice for light, medium, and heavy commercial vehicles.

Mr. Asad Nazir, CEO of Silver Star Auto, confirmed that Silver Star Auto, as the authorized distributor of IVECO in Ghana, is committed to delivering exceptional after-sales support, using genuine spare parts and expert servicing by their highly trained technical team. He also stated that Silver Star Auto aims to ensure that IVECO customers in Ghana receive unparalleled value and the highest levels of satisfaction.

Nouhad Kalmoni, Executive Director of Silver Star Auto, expressed his enthusiasm about the partnership, saying that they are excited to bring IVECO’s cutting-edge commercial vehicles to Ghana. He believes that IVECO’s exceptional vehicles will be of great value to the commercial and industrial sectors in Ghana, aligning with their vision of providing customers with the best products and services.

Harold Wilson Acquaye, IVECO Export Area Sales Manager for Southern Africa & Ghana, confirmed IVECO’s commitment to Ghana by commenting, “With the launch of IVECO Brand, we are ready to become a point of reference in Ghana and hit the road running with our innovative products. We will bring outstanding transport solutions and provide local businesses with access to world-class products that enhance efficiency and productivity.”

The ceremonial unveiling of the IVECO Daily Van was performed by H.E Daniela d’Orlandi, Italian Ambassador to Ghana. She celebrated the high quality and long-lasting characteristics of the Italian brand that has endured over the years. With over 160 service outlets worldwide, she was optimistic that the partnership with Silver Star Auto will make it easier for Ghanaian businesses to access the top-quality Italian vehicle brand. She pledged the Italian Embassy’s support for trade partnerships between both countries.

The IVECO Daily Van offers several unique advantages compared to its competitors, including the Ford Transit, Mercedes-Benz Sprinter, and Volkswagen Crafter. Its powerful engine lineup offers options ranging from 2.3-liter to 3.0-liter engines, providing up to 210 horsepower and 470 Nm of torque, outperforming the Ford Transit’s maximum 185 horsepower and the Volkswagen Crafter’s maximum 177 horsepower. Additionally, IVECO’s Hi-Matic 8-speed automatic transmission significantly contributes to the Daily Van’s fuel efficiency, optimizing gear shifting to reduce fuel consumption and maintain optimal performance.

Moreover, one of the most significant advantages of the IVECO Daily Van is its impressive load capacity, ranging from 1,100 kg to a class-leading 5,000 kg. This surpasses the Ford Transit’s maximum payload of 2,169 kg and the Volkswagen Crafter’s 2,573 kg. The Daily Van’s impressive load capacity makes it ideal for businesses with demanding transportation needs.

The IVECO Daily Van is also equipped with an array of advanced safety features such as Advanced Emergency Braking System (AEBS), Electronic Stability Program (ESP), Lane Departure Warning System (LDWS), and Crosswind Assist. These features are comparable to those found in the Mercedes-Benz Sprinter and Ford Transit, ensuring that the Daily Van is on par with its competitors in terms of safety.

The launch of IVECO brand by Silver Star Auto marks a significant milestone in the Ghanaian commercial vehicle market, promising enhanced performance, innovation, and sustainability for businesses across the country. With the brand’s commitment to Ghana and Silver Star Auto’s long-standing reputation in the industry, this partnership is poised to make an impactful contribution to Ghana’s economic growth by providing local businesses with access to world-class products that can enhance productivity and efficiency.

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