Maverick Research launches innovative platform for retail and media research


Maverick Research, a leading African data and analytics platform for the Fast-Moving Consumer Goods (FMCG) and other industries, has launched version 2.0 of their innovative platform.

This new platform is specifically focused on retail and media research, and harnesses the power of Artificial Intelligence and extensive market coverage to provide unparalleled insights that allow businesses in the FMCG industry to monitor their in-market performance in near real-time.

The new platform offers a one-stop hub for clients and organisations to track their performance vs competition within the media space, and to see in real-time how that affects their market share in the traditional retail space.

The Media Platform monitors over 28,000 brands across 21 African countries, while the Retail Audit platform monitors performance of over 10,000 SKUs monthly across Ghana, Cameroon, Cote d’Ivoire and Senegal.

In an interview, Ato Micah, Founder and CEO-Maverick Research said: “We are thrilled to launch our new platform focused on retail and media research, which we believe will be a game-changer for competitive organisations in Africa.

He added that: “Our platform offers a unique opportunity for managers of existing and upcoming organisations to leverage data for driving innovation and fact-based decision-making in the current inflationary environment”.

Mr. Micah revealed that Maverick Research’s platform covers 60 consumer categories and offers market size, market share, pricing, distribution, media share of voice and share of screen, as well as other custom metrics to support evidence-based decision-making by brand owners and experts in retail and media research, including academics, industry professionals and independent consultants.

He added that the platform aims to facilitate collaboration and innovation by providing organisations with access to insights they need to solve complex challenges and stay ahead in today’s fast-changing business landscape

“The retail and media industries are constantly evolving, and research is critical to driving innovation and growth,” said Ato Micah. “Our platform provides a hub for organisations to connect with our experts and find the insights they need to make informed decisions and stay ahead of the competition.”

The CEO noted that Maverick Research’s launch comes at a time of growing demand for innovation and quality actionable research data in the African retail and media space, as organisations seek to adapt to changing consumer behaviour and emerging technologies.

“The platform offers a unique opportunity for organisations to access the expertise they need to stay competitive and drive growth,” he assured.

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