In the course of getting through my daily dawn routine of watching and listening to business news on BBC, I got blown away on the news of a baby shark song generating US$5.2million from Youtube.com.
Instinctively, I became curious when a company named Pink Fong was mentioned as responsible for this particular children song.
Apparently, Pink Fong is a South Korean educational entertainment company which specialises in the creation of children songs, and the most famous one is the baby shark.
As I learnt more on Pink Fong, I discovered that the most popular video titled ‘Baby Shark Dance’ was released on June 17, 2016 and had 12.1 billion global views as of January 2023.
On November 2, 2020, it became the most watched video on YouTube, with more than 7 billion views.
So what is the point of all this?
The point is, it is about time we changed our mindset toward these social media platforms like YouTube, Tik Tok, WhatsApp status, Pintrest and so on, on the view of revenue generation.
The exponential leverage that these platforms offer is limitless.
In fact, I think these social media platforms offer total experimentation of innovation and creativity at no cost because the infrastructure has been done already and all you need to do is to provide it with content.
The bottlenecks like physically travelling to do feasibility assessments and so on, which is usually associated with attracting overseas views on your original ideas have all been minimised by using these platforms.
Finally, these platforms offer convenience, cheap and faster ways of generating income that is passionately and purposefully driven.