Good music has no age limit, no religious restrictions, no gender barrier – just pure artistry! And that is exactly what the Unsung initiative seeks to unearth.
The initiative was introduced with the purpose of giving upcoming artistes the opportunity to break through into mainstream music. The climax is the opportunity for the winner to perform live on the biggest stage on the Ghanaian entertainment calendar – the Vodafone Ghana Music Awards.
After a month-long nomination entry period for mainstream artistes, producers and record labels, the organisers – Charterhouse – has officially opened nominations for the 24th edition of the VGMA Unsung.
Sign up is 100 percent based on social media; entrants are expected to have their fans, supporters and sympathisers post their picture(s) across all social media platforms, tag them and add the hashtag #24thVGMAUnsung. The acts with the most tags get nominated in this year’s Unsung initiative.
The nominees, as done each year, will be given the unique opportunity to perform at the VGMA Xperience Concert before a live audience of over 20,000. The event also airs live on the nation’s premium television, TV3, and to the whole world on social media.
The 24th VGMA Unsung is a Charterhouse initiative with sponsorship from Closeup Complete Fresh Protection. Who takes over from Gambo as the 24th VGMA Unsung winner? Nominations are opened until Monday, March 6, 2023.