The Board of Directors of Ghana’s premium high-definition (HD) satellite broadcast service provider, SES HD PLUS, has appointed Adelaide Ahovy Abbiw-Williams as Chief Executive Officer effective January 1,2023.
Most recently, Adelaide was responsible for launching HD+ in Ghana, where she successfully positioned HD+ as the preferred choice for quality TV viewing experiences within the free-to-air satellite TV broadcasting industry in Ghana. Adelaide’s career spans several commercial roles across the fast-moving consumer goods (FMCG), manufacturing, telecommunications, mobile financial services and satellite broadcasting industries in Africa for multinational companies such as SES, Vodafone, Nestlé, and Diageo.
Adelaide succeeds Theodore Asampong, who will now oversee SES’s broader video business in the West and Central African region.
Wilfried Urner, Chairman of the SES HD PLUS Board, commenting on Adelaide’s appointment, said: “Adelaide made an impression on the board with her drive, intellect and professionalism. She has made a tremendous impact during her time at SES HD PLUS to date, and we have no doubt she will continue this momentum as our new CEO. Her extensive FMCG and telecommunications background and commercially-driven approach to business will help SES HD PLUS develop strategic alliances as well as expand on the success built over the past 2 years, and take us into our next phase of growth and innovation”.
“I am delighted to take on the CEO role of a business with considerable ambition. SES HD PLUS is a group of innovative, talented and creative professionals who care about delivering quality TV viewing experiences to over 130,000 homes across Ghana. Our goal is to grow the number of homes watching HD+ across the country,” said Abbiw-Williams.
About SES HD PLUS
SES HD PLUS Ghana Limited is a subsidiary of SES – the leading global content connectivity solutions provider. SES HD PLUS Ghana, which was founded in December 2020, markets the HD+ Product which promises to provide homes with quality and affordable entertainment options by leveraging SES’s experience of delivering satellite TV channels directly to home (DTH) and its success of rolling out the HD+ subscription-based platform in Germany. HD+ offers up to 20 popular free-to-air TV channels in high-definition quality (HD and Ultra HD 4K) in addition to over 100 free-to-air SD (Standard Definition) channels available on the MultiTV satellite platform in Ghana. HD+ can be accessed either on the HD+ Decoder available for purchase at authorised HD+ dealer outlets and Electroland stores nation-wide. The HD+ Service can also be received via the My HD PLUS operator App downloaded on QLED or UHD TV sets from Samsung or via an HD+ Module bundled with NASCO TV Sets. SES HD PLUS Ghana is collaborating with Adom TV, Joy Prime, GTV, UTV, Joy News, GTV Sports+, GhOne, Metro TV, TVXYZ, Citi TV, BID TV, Kool HD, DGN, 4Syte TV, e.TV Ghana, GNTV Junior, Aljazeera, AfroSini HD and SCOOORE HD.