Caveman to train students in watchmaking


Students across the country are to be trained in watchmaking as part of Caveman Foundation’s corporate social responsibility for 2023.

Owner and Chief Executive Officer of Caveman Watches, Anthony Mensah Dzamefe, said a key component of the CSR project – which will be rolled out by the middle of the year – is to train students on the basic ideals of entrepreneurship.

Explaining further, the CEO said: “This is to help them discover skills and also to give them all the important and basic knowledge in entrepreneurship.”

The decision is also to help reduce reliance on   government to provide jobs after school.

He indicated that the foundation’s initiative will benefit students in Senior High School and university.

Caveman Foundation was officially launched last year, with ‘Water Africa Project’ being its first project.

Meanwhile, speaking on the company’s signing of veteran actor, Fred Amugi, as brand ambassador for one of its watches, ‘Caveman Heritage’, he said he is confident that the move will yield positive results.

The ambassadorial deal between the company and Mr. Amugi came after the latter appealed to corporate Ghana and other international outfits to consider him for brand ambassadorial deals before he dies.

Without revealing the contract duration, Mr. Dzamefe disclosed that Mr. Amugi is paid commission anytime a ‘Caveman Heritage’ watch is sold.

Mr. Dzamefe also indicated that the watches are not patronised only in Ghana, but also in the USA, UK, Nigeria, North Korea and other parts of the world.

Caveman Watches are locally handmade wrist watches that come in different models, including Caveman Heritage, Caveman Patriot, Blue Volta, Erotica, Endo Turbo, I know a HERO and many others.

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