Integrated marketing communications company, Global Media Alliance, has launched the 7th edition of Ghana Beverage Awards (GBA) 2022 in Accra, thereby paving way for the nominations period from January 13 to February 26, 2023.
Held at the Silverbird Cinemas, the launch brought together patrons, stakeholders and relevant players in the Ghanaian beverage industry.
Over the years, the awards scheme, in accordance with its theme: ‘Inspiring Excellence in Ghana’s Beverage Industry’, has contributed significantly to spotlighting compelling beverage brands within the local beverage industry. In addition, it has contributed greatly to the advancement of knowledge and the adoption of modern technology among industry players by ensuring that they continually equip themselves with knowledge of the latest beverage production trends while complying with the highest standards of production.
Birthed on the back of the See Ghana, Eat Ghana, Wear Ghana & Drink Ghana Campaign, the scheme has over the years not only supported the efforts of government in promoting the local beverage industry, but has gradually gained traction among relevant stakeholders and has grown to become the reference point for identifying beverage companies who are in touch with the ever-changing needs of consumers.
Speaking at the launch, Chief Executive Officer for Global Media Alliance, Ernest Boateng, lauded players in the beverage industry for their contribution to the growth of the nation’s economy.
“For many years, our beverage industry has played a significant role in contributing to the overall development of the Ghanaian economy. Additionally, beverages have been a source of joy during festivities held in Ghana, especially during the December period when most concerts and events were held.
“It is thus imperative that we recognise and reward the hard work in the industry through avenues such as the Ghana Beverage Awards. We hope the recognition will continue to spur players in the industry to exude more excellence,” Mr. Boateng stated.
He further encouraged the public and beverage industry players to actively contribute to celebrating excellence in the industry by partaking actively in the nominations.
As part of efforts to build excitement ahead of the awards night, Global Media Alliance will organise the first-ever beverage industry forum on the theme: ‘Strengthening the Presence of the Ghanaian Beverage Industry on the Global Market’.
This event will provide the opportunity for thought-provoking conversations on relevant issues geared toward the growth and advancement of the Ghanaian beverage industry. Conversations at the forum would evolve around the themes of local certification and global standardisation, consumer influence and market dynamics, leveraging opportunities presented by the African Continental Free Trade Area to ensure maximum success on international markets, among others.
GBA 2022 would also feature two new categories – the Beverage Campaign of the Year and the Indigenous Beverage Brand of the Year – to honour deserving beverage companies for their innovation and creativity in the crafting of unique marketing campaigns which have influenced consumer behaviour significantly and to highlight the transformation which our indigenous beverages have undergone.
GBA is proudly supported by the Food and Beverage Association of Ghana (FABAG), Consumer Protection Agency (CPA), Food Research Institute (FRI) under CSIR, Silverbird Cinemas, Perception Management International (PMI), Ministry of Trade and Industry, Ministry of Tourism, Arts & Culture, and the Ghana Tourism Authority (GTA). It is partnered by Happy FM, Citi FM, YFM, Neesim FM Bolga, Neesim FM Tamale, nydjlive.com, Ghanaweb, eTV Ghana, Business and Financial Times, and Daily Guide on the media front.
