EchoHouse Ghana Limited, a 360 creative marketing communications company, has won six awards at the just-ended 16th Advertising Association of Ghana Gong-Gong Awards. The awards ceremony, aimed at celebrating the best marketing communications campaigns executed in the country, saw EchoHouse winning six awards including two silver awards, three gold awards and one platinum award.
It won one silver award for the Zero Gravity campaign it executed for the launch of Coca-Cola Zero Sugar in the Non-Alcoholic Drink-Activation Experiential category, while the other silver award celebrated the Rumble 5 campaign it rolled out for the launch of a new Close-Up Deep Clean variant in the Social Marketing, Health and Personal Care category.
The three Gold Awards honoured another Close-Up campaign dubbed ‘Ride with KiDi’ in the Digital, Health and Personal Care category.
Two initiatives owned by EchoHouse were also celebrated with Gold Awards. These are the agency’s Women Ad More campaign that sent a challenge for the industry to include more women; and its family-friendly Christmas festival called the Around the World Food and Drinks Festival, which will be held for the second time on December 26, 2022 at the Accra Polo Court.
These two awards were celebrated in the Digital CSR and Experiential and Social Marketing Hospitality categories, respectively.
The icing on the cake, however, was the second-time celebration of the Close-Up ‘Ride with KiDi’ campaign, which won a Platinum Award in the Digital, Health and Personal Care category.
This brings to a total of 15 the AAG Gong-Gong award wins for EchoHouse, having first won 9 awards at the 2021 edition after it entered the awards scheme for the very first time.
Speaking on the strides made, the CEO of EchoHouse Ghana Limited, Beryl Agyekum Ayaaba, said they owe gratitude to clients who trusted and chose them to lead their marketing initiatives.
“It is extra special when clients allow us to dream and bring those dreams to life in ways that not only market their brands but bring real returns on their commitments. Though we are undoubtedly proud of our wins for client work, we also take joy in the fact that our initiatives – Women Ad More, and Around the World Food and Drinks Festival – also get recognised by such a strong association as the AAG,” she said.
“This will only spur us on to do more and bring more impactful marketing communication solutions to our clients,” she added.
