Dr. Ishmael Yamson has encouraged Chief Executive Officers (CEOs) to have courage and look for opportunities to grow their companies even amid the current economically distressed times.
Dr. Yamson was speaking at the maiden edition of the CEO Dialogues – a business conversation entitled ‘How your business can survive the Economic meltdown’, held at Cleaver House, Accra.
He said: “There is uncertainty and complexity, which is not ending any time soon. You need the courage to take the strong decisions which will allow you to grow, even in these times”.
He argued that there are new opportunities and markets which can be conquered with the right decisions.
Kwame Sarpong Barnieh, Partner-Governance, Risk and Compliance Services, KPMG, delivering a paper on the subject pointed out the importance of Working Capital Management in order to build resilience during these periods.
Adam Sulley, a well-known marketing expert who represented the Chartered Institute of Marketing, Ghana-CIMG at the event, outlined a number of actions that are relevant from the Marketing perspective.
According to him, the Customer needs to be the foremost consideration while “actions must be supported by Strategy”. He also argued that the most significant brands within the company’s portfolio need to be valued.
The Accra Chair of the Association of Ghana Industries (AGI),Tsonam Akpeloo, outlined the myriad challenges most local industries are presently enduring.
CEOs from across industries including Banks, Manufacturing, Health and IT attended the event.