Absa Bank made a huge impression at the prestigious Chartered Institute of Marketing (CIMG) Awards held recently in Ghana’s capital, Accra.
The CIMG Awards is one of the foremost platforms in Ghana, rewarding excellence in marketing, leadership and transformation in the corporate world. Absa Bank, for the second time in a row, won the Bank of the Year accolade while its enterprising Managing Director, Abena Osei-Poku, won the Marketing Woman of the Year award.
Absa’s recognition is coming on the back of a strong performance in 2021, culminating in a record-breaking GH¢1.1 billion profit before tax performance, and GH¢1.6 billion in revenues. This is the first time in the history of Ghana’s banking sector that a bank has recorded these figures on its balance sheet.
Absa Bank attributes these to a relentless commitment to always being a step ahead in assessing the bespoke needs of its customers and clients, and going the extra mile to create convenience for them.
The bank also produced a number of firsts in the industry in the year under review, including the transformative partnership with Mastercard Foundation to build the capacity of 5,000 SMEs in Ghana and create 50,000 jobs for the youth in the next five years. Absa Bank also collaborated with a Ghanaian company, Flat C Marine Services, to deliver a wholly-owned Ghanaian offshore sea vessel, which is currently operating on the shores of Ghana and supporting the burgeoning oil and gas sector.
Commenting, Managing Director of Absa Bank, Abena Osei-Poku, said: “There is absolutely no way this would have been possible without the relentless work ethic and commitment of our colleagues, management team, our Board and all other stakeholders. Acknowledgments like these encourage us to do more in providing financial solutions for our customers and clients. They are the reason we are in business”.