Rationalise operations to protect investor, customer interest – CIMG President


… as CIMG honours captains of industry, organisations at 33rd awards

The National President of the Chartered Institute of Marketing, Ghana, (CIMG), Dr. Daniel Kasser Tee, has charged businesses and organisations to rationalise operations to protect the interests of investors, employees and customers.

He said this has become crucial, especially as the business fraternity and economy go through turbulent times.

Dr.  Kasser Tee said the situation also requires captains of industry to take a second look at their business models.

“As employers do these, we also expect employees to be very moderate in their demands. Employee associations and labour unions should also explore ways by which they can promote the interests of employers in such challenging times. It is not all the time that employees should be agitating for higher wages. It is our wish that we could make it possible for every public sector organisation to keep and publish their individual books of accounts,” he added at the 33rd Chartered Institute of Marketing Ghana (CIMG) annual National Marketing Performance Awards on the theme ‘Creative Marketing and Innovation in a Volatile Global Economy’, held in Accra.

Dr.  Tee is of the view that absence of transparency in the public sector is responsible for agitation on the labour front; hence the need to ensure that both parties have a clear understanding of the issues.

“The absence of such transparency in the public sector is mainly responsible for the everyday agitations on the labour union front. The private sector workers are usually quiet, not necessarily because they are well-paid but because they know what their organisations are capable of paying – at least from the published accounts,” he said.

For his part, president of the National Institute of Marketing of Nigeria (NIMN), Idorenyen Enang, urged businesses to look out for opportunities stay afloat even in the economic challenges.

He emphasised that companies must make use of new media and technology to better position themselves and continue to strive in their operations; however, it must be strategic.

“In this new world of volatility, disruptive technologies hold sway. Technology can help to drive operational and financial efficiencies. It can make you leaner, fitter, smarter and more profitable. It can make you more innovative with a guaranteed speed to market access,” he said.

This year’s awards seek to recognise marketing practitioners and organisations that rely on innovative strategies and modern marketing practices in the realisation of their business success.

Managing Director of Consolidated Bank Ghana Limited, Daniel Wilson

The event saw the Managing Director of Consolidated Bank Ghana Limited, Daniel Wilson Addo, coming top as the Chartered Institute of Marketing Ghana (CIMG) ‘Marketing Man of the Year 2021’ and Managing Director of Absa Bank Ghana, Abena Osei-Poku, as ‘Marketing Woman of the Year 2021’.

Managing Director of Absa Bank Ghana, Abena Osei-Poku,

They were commended for their outstanding excellence in strategic marketing for the areas of marketing insights, people management, corporate reputation management, Corporate Social Responsibility and sound marketing management.

The CIMG president’s special awards went to Erastus Asare Donkor, a journalist with the Multimedia group, for his “Destruction for Gold” documentary; and Alberta Afreyie-Mensah of Witama Agribusiness.

Also, Group Head-Marketing & Corporate Affairs, Ms. Cynthia E. Ofori-Dwumfuor, was adjudged Marketing Practitioner of the Year 2021; and Mark Mensa-Abban was adjudged Marketing Student of the Year under review.

For businesses, Marketing-Oriented Insurance Company of the Year (General) went to Star Assurance; Insurance Company of the Year (life) went to Enterprise Life; and Hospitality Facility of the Year went to Labadi Beach Hotel.

Total Petroleum won Petroleum Company of the Year; Lakeside Estate won Real Estate Company of the Year; Lapaz Community Hospital won Private Health Facility of the Year; and Enterprise Trustees won Corporate Pension Trust of the Year.

Absa Bank was adjudged Bank of the Year, Atwima Kwanwoma was Rural Bank of the year, Best Point Savings & Loans bagged Savings & Loans Company of the year and FWF Micro Finance received Micro Finance Company.

Vodafone won Telecom Company of the year, MTN won Marketing-Oriented Organisation of the year, Airline of the year (domestic) went to           Passion Air. Manufacturing Company of the year went to Universal Plastic Products & Recycling Ltd, Postal & Courier Services (Int) of the year went to        DHL Ghana, Postal & Courier Services (domestic) went to Shaqexpress. Agro-Based Company of the year went to Wilmar Africa Ghana. Online News Portal of the year  went           to Myjoyonline  and  Not-For-Profit Organisation Of the year went to Planned Parenthood Association of Ghana (PPAG)

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