The merchandising of ‘Kumkum Bhagya’ as a soap opera on our screens should forever be an indelible case study for all and sundry pursuing marketing courses in our country.
Its overall marketing and sales strategy was impeccably executed.
Everything that was basically built around Kumkum Bhagya regarding marketing and sales of that stuff or items did have an impact.
Merchandising is the practice and process of displaying and selling products to customers.
I always wondered how some Latin languages got absorbed into the English language.
Even though I never really got my head around it, our current influences from other cultures have given me a clue.
Not too long ago, we did get entertained by a very popular soap opera called Kumkum Bhagya.
This soap opera did influence us to the extent that tricycles in this country had been unconsciously called by a name that was found within this soap opera.
These tricycles are now called Pragya.
In the soap opera, Pragya was one of the leading characters.
She constantly took this tricycle on errands.
Could it be coincidental that these tricycles started trickling in, just when the KumKum Bhagya was at its full flight on the screens? The importation of these tricycles soared astronomically.
There was a conscious deliberate plan to synchronise the importation of these tricycles at the exact time Kumkum Bhagya was being shown, and boy, it did succeed.
This so-called ‘Pragya’ has had tremendous effect on our economy.
There are district towns within our country that Pragya has helped, and to some extent dealt with the high unemployment of the youth.
It is easy to learn how to ride it.
And most of the youths ride it and get income out of it as well.
The sales of it has been tremendous.
It does help to serve as another income stream for its owners.
It is very useful on some of these foot path roads.
It helps carry food stuff from the farms to the main markets within these agrarian communities.
And above all, it is a cheaper mode for commuting in district towns of our country.
It’s easily accessible and environmentally-friendly.
Many years from now, we can be sure that the term ‘Pragya’ will forever be a part and parcel of our colloquial vernacular – The Latin of our modern language.
