Star Assurance Group and NIC organise blood donation exercise to support National Blood Service


The Star Assurance Group, group-company of StarLife Assurance Limited and Star Assurance Limited, in collaboration with the National Insurance Commission (NIC) recently organised a blood donation drive in Accra as part of an annual campaign championed by the NIC – for industry players to give back to society.

The exercise was held at the Head Office of StarLife Assurance and witnessed management and staff of the Star Assurance Group donating blood to save lives.

Commenting on the exercise, Boatemaa Baffour-Awuah, CEO-Star Assurance Limited said: “We are pleased to collaborate with the NIC on this blood donation drive, and we look forward to setting up more donation sites at selected branches across the country for future campaigns. Blood donation is a healthy practice, and with increasing awareness we can help people in need – which is in line with the values of Star Assurance Group.

“There is a need to encourage blood donations by voluneers to ensure sufficiency of safe blood needed for emergency situations. I also want to thank staff of Star Assurance Group for availing themselves to save lives through this exercise,” she added.

Madam Sophia Blankson, Principal Blood Donor Recruitment Officer of the National Blood Service stated: “We are thankful to the management and staff of Star Assurance Group for fully embracing and driving this initiative of the NIC which is in its second year. We wish to express our special commendation to the CEOs of Star Assurance and StarLife for demonstrating exemplary leadership by fully participating in this exercise and being among the first to donate blood”.

According to the National Blood Service of Ghana, units of blood collected increased from 156,453 in 2020 to 173,938 in 2021 despite challenges posed by the COVID-19 pandemic. It is anticipated that the efforts of organisations such as Star Assurance Group will help exceed the units of blood collected in 2021.

Star Assurance Group Limited (SAGL) is the Holding Company of Star Assurance Limited, StarLife Assurance Limited and Star Microinsurance Limited. It was established in the year 2020, to ensure better control and more effective management of segregated risks in the individual subsidiaries.

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