Land Rover Premiers the New Range Rover in Ghana 


Land Rover, a British brand of predominantly four-wheel drive, off-road capable vehicles, has premiered the 2023 Range Rover, an all-new fifth-generation Range Rover designed, developed and engineered in the U.K.

With space for up to seven adults for the first time, the SUV will be produced exclusively at Land Rover’s Solihull Manufacturing Facility, the historic home of Range Rover on a new state-of-the-art production line.

The fifth-generation luxury SUV takes Land Rover’s modernist design philosophy to the next level with a contemporary interpretation of its trademark profile to create an incredible design statement.

In an interview, the General Sales Manager at Land Rover Ghana, Fawaz Baitie, said the investment at the plant will drive enhanced quality, with assembly of efficient mild-hybrid, plug-in hybrid and pure-electric examples of the New Range Rover on the same line.

He noted that Range Rover is the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with all-conquering capability. The New Range Rover is the most desirable yet, effortlessly combining breathtaking modernity and aesthetic grace with technological sophistication and seamless connectivity.

“We are thrilled to unveil the new Range Rover in Ghana as a first opportunity for our clients and luxury enthusiasts to experience the vehicle’s peerless character, from the impeccable restraint of its exterior to the flawless tranquil sanctuary of its cabin. Informed by creative intellect and a desire for perfection, it doesn’t follow fashion or trend, but a modernist design philosophy, combined with over 50 years of evolution, it is quite simply the most desirable Range Rover ever created,” shares Fawaz Baitie.

He said the new Range Rover is defined by three lines that can trace their origins back through the generations; the falling roofline, strong waistline and rising sill line. According to him, these trademark features combine with a characteristically short front overhang and a distinctive new boat tail rear complete with practical split tailgate to create an elegant profile that conveys Range Rover’s peerless presence.

Touching on how sustainable and environmentally friendly the SUV is, Fawaz Baitie noted that at Land Rover, sustainability extends beyond the choice of efficient powertrains, with innovative materials and processes combining to reduce the environmental impact of producing and driving the New Range Rover.

This he said, includes a Kvadrat™ remix wool blend fabric that will be offered as a leather-free interior option. Its wool blend, according to him, is warm and cossetting, making it the perfect cloth to accompany the technical Ultrafabrics™ material, which has all the tactile qualities of leather but is 30 per cent lighter and generates only a quarter of the CO2.

On his part, Chief Executive Officer of Jaguar Land Rover, Thierry Bolloré, said  “The New Range Rover is a superb manifestation of our vision to create the world’s most desirable luxury vehicles, for the most discerning of customers. It writes the next chapter in the unique story of pioneering innovation that has been a Range Rover hallmark for more than 50 years.”

Thierry Bolloré noted that the New Range Rover is the first model to use Land Rover’s new flexible Modular Longitudinal Architecture (MLA-Flex) which can accommodate internal combustion, plug-in hybrid and 100 per cent electric powertrains. It represents the next step in Land Rover’s simplified architecture strategy as part of the move to deliver greater powertrain flexibility and set new quality benchmarks.

“Comfort and wellbeing are enhanced by Cabin Air Purification Pro3, which combines dual-nanoeTM X technology for allergen reduction and pathogen removal to help significantly reduce odors, bacteria and viruses including SARS-CoV-2 viruses3, while CO2 Management and PM2.5 Cabin Air Filtration enhance air quality,” he added.

Another unique feature of the Customary Range Rover capability and composure is provided by Land Rover’s pioneering Integrated Chassis Control system, which controls the most comprehensive array of chassis technologies ever fitted to a vehicle of this kind.

All-Wheel Steering provides greater high-speed stability and the tightest turning circle of any Land Rover, while advanced Electronic Air Suspension preemptively reacts to the road ahead using eHorizon navigation data. New Dynamic Response Pro technology provides fast-reacting electronic roll control for elevated composure and agility in all environments.

Thierry Bolloré assured that the new Range Rover is the most desirable ever made and will continue to be the must-have luxury SUV globally.

About Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true ‘breadth of capability’ across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world’s SUV sectors, with 80 percent of this model range exported to over 100 countries


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