The Chief Executive Officer (CEO) of comprehensive electronic appliance retail company in Ghana, KAB-FAM Ghana Ltd., Mr. Charles Antwi-Boahen, has won two awards in one week.
He was honoured as one of the 100 Most Influential Business Leadership Personalities in Ghana at the Governance & Business Leadership Awards 2022 on August 5, 2022.
He was again adjudged CEO of The Year (Retail) at the Ghana Business Standard Awards 2022, on August 12, 2022.
Sharing the story of the company with a section of the media, he said it all started with a branch at Darkuman Junction. The business was incorporated in 2013, and started operations in 2014.
With hard work, they have expanded to Kumasi, Tema, Takoradi, Haatso, East Legon, Kasoa and several other parts of Accra, with the branch strength presently at 16 nation-wide.
He said the company was built on the principles of honesty, hard work, and commitment.
“Marketing is the lifeblood of every business, and it has been our tool to becoming the most visible electronics brand in the country with hundreds of thousands of followers on all social media platforms.”
Mr. Antwi-Boahen intimated that strong customer care laced with excellent after-sale support had led to the continuous referrals and successes – to him, the reason the firm is winning awards both locally and internationally annually.
Mr. Antwi-Boahen further revealed that KAB-FAM Ghana Ltd. is expected to expand massively in the years ahead, doubling their branch strength and the 12 percent market share they currently have in the next five years, and also work hard to attain at least 35 percent share of the market in the next 10 years. “We are also very well-determined to expand to all parts of the country,” he added.
KAB-FAM Ghana Ltd. currently employs over 100 people directly and about 400 indirectly, contributing immensely to the country’s economy through job creation and payment of taxes.
On Corporate Social Responsibility, he said they have reached out and supported communities, individuals in need, NGOs, and also public institutions such as the Police, Ghana Armed Forces, MMDAs, hospitals and several others.
In conclusion, the CEO of The Year (Retail) urged the youth of Ghana not to give up on their dreams regardless of the challenges they encounter, but strive to achieve great things for themselves. “You have no other choice but to be relentless. The hurdles of life will always confront you but with hard work, commitment and honesty, your destiny helpers will meet you.”