UBON opens a sub-regional office in Ghana to build resilience for the future and create real value for business and society.
UBON, an Indian mobile accessories and consumer electronics giant with over hundred lines of products that delivers impact through redefined mobile accessories solutions in the field of capital and social investment, sustainability and environment, has established a sub-regional office in Ghana.
The Accra office will serve as a headquarters for the West Africa region and will be led by Emmanuel Treku, Chief Executive Officer and his Managing Partner Marian Naa Adjeley Solomon all business experts with over two decades of experience driving business expansion within the sub-region.
The Chief Executive Officer mentioned the timely entry and the brand presence in Ghana as it will create jobs that will also contribute to the per capital income of Ghanaians. Having said this explained dealership presence in the Greater Accra & Tema, Ashanti, Brong-Ahafo, Eastern, Western and Volta region respectively with a focus on price control to meet the demand of all class of Ghanaians. User friendly and quality of products is assured in design for Ghana with special market and corporate gifting targets.
Mandeep Arora and Lalit Arora, Founding Partners of the UBON brand have expressed their optimism about Ghana and the African market and emphasized on readiness of businesses to take a leadership role and adopt a broader stakeholder inclusiveness journey which incorporates sustainable and responsible practices at all level of their operations.
The UBON group was established in 1985 in Delhi, Indian and since its inception has aided the growth of clients while creating shared stakeholder value. The brand is Indian’s leading gadget accessory and consumer electronics manufacturer that addresses the needs of “Connected Consumers” and “People on the Go” The pride of UBON in providing the most stylish and fashionable accessories with unlimited passion for technology, content and services. Also relentless pursuit of innovative drive to deliver ground-breaking new excitement and entertainment in ways that only UBON can.
This feat was achieved through putting in place effective strategies, values and tools, reporting on customer satisfaction to empower our workforce through advisory, research and development approaches to deliver on promise to meet consumer demand and sector-based challenges.
The Indian mobile accessory giants portfolio focus on the past thirty – seven years (37) practices related to integration of responsible and sustainable practices including organization’s ESG disclosure, responsible supply chain, human rights, social impact management and impact investing.
The Overseas Manager, Rohan Srivastava accompanied by Kamal Kumar, Marketing lead of the brand to Ghana to visit dealers in the various regions of Ghana and Signing of Agreement with the Ghana partners described the demand for cost effective and durability by key consumers has engendered the mobile accessory and consumer electronics industry in Ghana to look for alternative products towards positive future change in order to strengthen their social license defines UBON to operate and continue creating long-term sustainable value to connected user of UBON products in Ghana. The UBON brand with a tag line “BORN TO BE FREE” has come to stay.