Hair Senta CEO set to launch new book titled ‘Direction’


After garnering rich experience as an entrepreneur, Chief Executive Officer (CEO) of Hair Senta, Gwyneth Gyimah Addo, is set to invade the literary space with her new book titled: ‘Direction’.

The book features Gwen’s experiences and first-hand business strategies that serve as an experiential guide to readers in both their businesses and everyday living. The distinctive element of the book is that the guidance offered is inspired by Biblical principles that are very practical today.

As an entrepreneur who left the corporate world to start her own business, Gwen also takes readers on her amazing entrepreneurial journey that motivates and empowers.

Commenting on her book, Gwen revealed that ‘Direction’ was inspired by the admonition in the Bible to trust in the Lord and not lean on one’s own understanding. “As humans, we have no road map to make our paths straight. Only God does. So, may this directional book inspired by Biblical principles and a big dose of common sense and experience guide you and generations after you.”

Development Economist and Youth Empowerment Advocate, Rhoda Boateng, has described the book as a “rich guide for today’s generation written straight from the heart. One is set to benefit from the lessons rooted in so much wisdom. A must-read for the young woman or man navigating today’s fast-paced and stressful life. ‘Direction’ serves as a compass,” she added.

Published by Refiners Publishers with an excellent foreword from Pastor and Executive Coach, Albert Ocran, ‘Direction’ will soon be available on bookshelves and online stores.

The author

Gwyneth Gyimah Addo, often called Gwen by many, is a wife, mother, philanthropist, business leader, strategist and the CEO of the Hair Senta, among many other businesses.

Gwen joined Standard Chartered Bank after her first degree in Philosophy from the University of Ghana, Legon; but later resigned in 2012 to set up a hair extensions business which had been her life-long dream. Hair Senta Limited, which had very humble beginnings from her car trunk in 2008, has now metamorphosed into one of Ghana’s leading human hair companies and the number one consumer choice for ‘human’ hair extensions in the country and beyond.

In 2016, Gwen graduated with an Executive MBA from China Europe International Business School – CEIBS (currently ranked No.2 worldwide) as well as an Executive Management Programme in Harvard Business School.

She also recently added a new line to the business called the Hair Senta International Beauty Show (HIBS AFRICA) which aims at projecting the beauty industry in Ghana and the rest of Africa through beauty shows and marketing events.

Gwen won the 40 under 40 Sales and Marketing Award in 2019 alongside other awards and recognitions both locally and internationally.

Gwen was featured in the May 2022 edition of Forbes Africa in an interview on the global market boom of the hair extensions and wigs market. She is also a motivational speaker and business strategist and has trained many entrepreneurs both in Ghana and the rest of the African continent.

The Leading Senta Foundation founded by Gwen focuses on redirecting, grooming and changing the entire mindset of the youth through free business strategy sessions, counselling, leadership advice and financial support. Finally, for Gwen, her love, commitment, reliance and trust in the Lord is unquestionably, the pivot around which her business success revolves.

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