In 2003, a concept was created which gave rise to the first beauty reality TV show in Africa; Miss Malaika Ghana Beauty Pageant. It has, over the last 20 years, grown to become the most prestigious pageant in Ghana and Africa at large. The modus operandi of the beauty pageant was simple: ‘identify beautiful young Ghanaian ladies with a passion to serve; groom them, build their confidence, and help develop them into young female icons in the society’.
Over the years, ladies who have had the Miss Malaika ‘Experience’ have walked away with invaluable training to jump-start their careers in various fields of endeavours like medicine, law, beauticians, models, actors, TV/radio, event hosts, among others. Their journeys represent what Miss Malaika Ghana Beauty Pageant stands for.
Charterhouse has made the big announcement commencing the 20th edition of Miss Malaika Ghana. This year’s edition is dubbed: ‘The Emerald Season!’ The 20th edition of the most prestigious beauty pageant is expected to take a new turn with new exciting additions as it celebrates ‘the emerald’ edition.
According to organisers, activities to mark this special edition of the 20th anniversary will be communicated to the general public in the coming days. However, as has been the convention for potential participant and contestants, the key factors are simple: fall within the age range of 18 and 25, be beautiful, be charismatic, be eloquent, be intelligent. With Miss Malaika Ghana, it is not enough to be beautiful on the outside, hence, the general theme: ‘Beautiful inside out’.
The reigning Queen, Ama Tutuwaa, will crown her successor in the coming months. Who becomes the Emerald Queen? Tag your 20th Malaika Queen on all social media platforms with the hashtag #malaikaat20. For on-the-go news, connect with Miss Malaika Ghana on Facebook, Instagram and Twitter. Miss Malaika Ghana is a Charterhouse production.