Wilmar Africa flies high at the National FMCG Awards

Wilmar Africa flies high at the National FMCG Awards

Wilmar Africa Limited has once again distinguished itself at the National Fast Moving Consumer Goods (FMCG) Summit and Awards held last Friday in Accra. Wilmar Africa’s flagship Frytol brand was adjudged the overall Food brand of the year.

The Frytol Food brand of the year award is in recognition of the brand’s consistent quality and innovations in ensuring nutritious meals across all food recipes.

Frytol edible oil is a 100 percent pure vegetable oil that makes it naturally cholesterol-free. It is the first Ghanaian edible oil fortified with Vitamin ‘A’ to help promote good vision and supports a healthy immune system.

It has a great taste, which does not impact the natural taste of the food making it the brand of choice for frying, stews, roasting, and grilling. Frytol has also been repositioned to not only offer the consumer functional benefits but improving the livelihood of all Ghanaians via its Goodness campaign, which has run since 2021 to promote mental, physical, and emotional wellbeing for Ghanaian women.

The two other prestigious awards received were picked up by the General manager, Kwame B. Wiafe who was adjudged the Outstanding Leader of the year (Brand Innovation), and Patience Oforiwa Mpereh who was also notably awarded as the Marketing Lead of the year.

Mr. Wiafe is a seasoned leader who has contributed to the Ghana FMCG industry with years of experience, which spans marketing, finance, sales, and operations. In his current portfolio as general manager of Wilmar and its subsidiaries, he has delivered year-on-year growth across all categories in rice, oil, soaps & detergent, and specialty fats.

He has been instrumental in the expansion and siting of new plants, across these categories while inspiring his team in the delivery of innovations across products, new food, and packaging technologies.

Similarly, Mrs. Mpereh, currently the Marketing Director of Wilmar Africa has distinguished herself extensively in the Fast-moving consumer goods sector, with her passion and creativity in driving growth across several categories such as beverage, oral care, food, and home care categories, contributing to business growth from Diageo, Unilever and currently Wilmar Africa.

She leads her team with enthusiasm and passion empowering them to bring on their creative self and steering winning strategies to win in the market.  For her outstanding contributions to delivering sustainable growth for Wilmar’s winning brands such as Frytol, Fortune, Jamaa, and Alife, she is the undisputed Marketing lead of the year.

The entire Wilmar Africa and Wilmar International heartily extend their congratulations to the team and particularly to the General Manager and Marketing Director for these awards. This is an honour and the entire leadership extends their support for greater successes in the future.

Wilmar Africa Limited is a subsidiary of Wilmar International, which deals in Edible oil refinery and its derivatives, Rice packing, soaps, and detergent manufacturing, and specialty fats for export.


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