Russia and Africa reviewing business presentation skills at SPIEF’22

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The African market
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With more than 2,700 business representatives and business leaders from about 90 different countries confirming their participation in the landmark St. Petersburg International Economic Forum which opens from June 15 to 18, Russia will attempt to tap opportunities – with a focus on a variety of issues relating to its economic processes, developments and long-term sustainable growth within the changing global situation.

Russia’s President Vladimir Putin explained in his welcome message that the 25th anniversary forum is taking place at a difficult time for the entire international community. He then added: “The mistakes of Western countries in economic policy over many years and illegitimate sanctions have led to a wave of global inflation, the disruption of usual supply chains, and a sharp increase in poverty and food shortages. Yet, as can be the case, along with these challenges, new prospects are emerging”.

Putin, however, expressed his certainty that the forum continues to make significant contributions to solving numerous high-priority challenges facing humanity, while mutual trust, meaningfulness and commitment to fruitful dialogue and partnership will invariably remain its distinguishing features.

Despite the United States and European sanctions that might affect Westerners and Europeans, the participants are noticeably from the former Soviet republics, Asian and Pacific countries, Middle East and Arab countries and just a few arriving from Africa, according to organisers’ reports monitored by the author.

Down the years, Africa’s participation has been comparatively the smallest, and business networking has produced little technological, industrial and business impact in Africa. With hopes of raising its geopolitical influence, Russia has invited Africans to so many business gatherings including the first Russia-Africa summit held in southern city of Sochi.

But, Russia’s overall economic engagement is largely staggering, various business agreements signed with many African countries are still not fullfilled. Large Russian companies have been unsuccessful with their projects negatively reflecting the real motives for bilateral economic cooperation, for example Rosatom in South Africa, Norrisk Nickel in Botswana, Ajeokuta Steel Plant in Nigeria, Mining projects in Uganda and Zimbabwe, Lukoil in Cameroom, Nigeria and Sierra Leone.

Preparations for the second Russia-Africa summit are currently underway. At the St. Petersburg forum, the African agenda traditionally is of great importance. The SPIEF’22 programme includes the Russia-Africa Business Dialogue, which since 2016 has been the annual meeting place for representatives of Russian and African business and official communities.

“The Russian side aims to continue preparing the second, as well as subsequent Russian-Africa summits and aims to make them as efficient as possible. The Russian Ministry of Foreign Affairs, and other ministries are taking steps to build a full and mutually beneficial cooperation between Russia and the African countries, including the formation of a reliable social and economic infrastructure, food and energy security on the continent,” said Oleg Ozerov, Ambassador-at-Large and Head of the Secretariat of the Russia-Africa Partnership Forum.

Last year, the Russia-Africa Business Dialogue session was moderated by Professor Irina Abramova, Director of the Institute of African Studies under the Russian Academy of Sciences, and prominently featured Mikhail Bogdanov, Deputy Minister of Foreign Affairs of the Russian Federation; Special Presidential Representative for the Middle East and Africa.

The Guest Speaker – Eduard Ngirente, Prime Minister of the Republic of Rwanda; Rania Almashat, Minister of International Cooperation of Egypt; Alexander Saltanov, Chairman of the Association for Economic Cooperation with African States (AECAS); and heads of major Russian and African companies – Transmashholding, Uralchem, Russian Railways, the UN Least Developed Countries Technology Bank, Afreximbank and others – took part in the discussions.

The Russia-Africa Business Dialogue session was part of the brainstorming session in preparation for the forthcoming second Russia-Africa summit planned for October 2022. Speakers at the session set the stage and attempted to provide answers to a few questions: What agenda will Russia and Africa follow at the 2022 summit? What business strategy will serve both Russian and African interests? What Russian investment projects had already been implemented on the African continent? Are there new mechanisms and instruments for the Russia-Africa partnership being developed?

“Africa is first and foremost about people. What kind of water they will drink, what they will eat, how they will develop, what kind of education they will have. Our knowledge is our capital and our competitive advantage,” Professor Irina Abramova, Director of the Institute for African Studies under the Russian Academy of Sciences, remarked while moderating the session.

Previously and oftentimes, Abramova has explained that cooperation between Russia and Africa must be of a targeted nature; that is, there needs to be a gradual transition to individual concrete work with the specific countries. This will serve as proof of Russia’s deep and systematic approach to its policy for enhancing relations with Africa.

She has also proposed that in addition to the framework for Russian policy in Africa and Russia’s renewed strategy for foreign economic activity, the Russian Federation develops an implementable trade and investment strategy for Africa, move forward in practical terms in identifying partner countries and in setting concrete objectives.

During his address at the opening, Rwandan Prime Minister Edouard Ngirente, has called upon Russians to consider increasing investment in Africa. That Africa has great opportunities that investors from Russia can take advantage of; among these are the continent’s young population and workforce, the fast rate at which urbanisation is taking place, and the huge potential that has been demonstrated in technological progress in areas like telecommunications and digitisation of the society.

“Therefore, advancing our common prosperity agenda would imply translating the existing business opportunities into reality. And this calls for important flows of investments in priority areas,” he said. In addition, he pointed at the African Continental Free Trade Area (AfCFTA) and regional integrations of economic communities as another priority to advance Africa’s growth agenda quickly, and position the continent as an investment destination.

“This could be an opportunity for Russian businesses to invest in infrastructure such as roads, railways, ports, hydropower plants, and Internet connectivity that facilitate trade on the continent of 1.3 billion consumers. The investment required is estimated at US$130billion to US$170billion per year,” he said.

He also highlighted the need for Africa to build its own capacity, working together with partners including Russia to undertake scientific research to manufacture vaccines for various diseases, including COVID-19.

Mikhail Bogdanov, Deputy Minister of Foreign Affairs of the Russian Federation and Special Presidential Representative for the Middle East and Africa, noted that Russian-African cooperation is gaining new momentum ahead of the second Russia-Africa summit in 2022, and recalled the need to create mechanisms to support Russian business in Africa, citing Russian President Vladimir Putin’s message to African leaders on the occasion of Africa Day on 25th May.

“Today, we have reached a point where there is a need to intensify our cooperation by creating new fundamental mechanisms to support Russian business in Africa through so-called economic diplomacy, which consists of close cooperation between the Russian Foreign Ministry and line ministries and organisations,” he said.

Bogdanov informed that the Secretariat of Russia-Africa Partnership Forum, created in 2020 on the instruction of the Russian president, has become the main body to organise the upcoming Russia-Africa summit, develop and intensify friendly and effective bilateral business dialogue with African countries.

The Association of Economic Cooperation with African States (AECAS) was also established, headed by Alexander Saltanov, who for many years the Russian Deputy Foreign Minister with responsibility for Africa direction.

Taking his turn at the session, Alexander Saltanov, Chairman of AECAS, remarked that the need for state support for Russian companies is crucial for making a real breakthrough on the African continent, – and in this sense, it is a useful idea to create Direct Investment Fund.

Saltanov further spoke of the need to create representative offices, logistics, and service centres of Russian business in the form of public-private partnerships in several countries or regions of Africa to organise systematic sales of Russian products on the continent.

“We can also use the experience of the Soviet Union to work in Africa – for example, creating a foreign trade company that would coordinate efforts in a particular country or in a particular region of Africa to assemble the products offered by Russian business in the market. One company will probably not be able to cope with this, but when there is some structure working in this direction, it will speed up the process,” he stressed.

Saltanov said that an essential topic on the Russian-African cooperation agenda relates promotion of information. Information exchange in terms of business is also necessary – an agreement was signed during the SPIEF’21 to create a Russia-Africa Common Information Space. A full-scale presentation of this project is scheduled for October.

Rapidly growing Africa is a promising market for Russian companies. “We, as Russian Railways, see Africa as our promising market due to the fact that Africa is developing dynamically. Today, this continent and its countries are emerging as leaders, including in terms of social and economic indicators. We expect Egypt to be the starting point from which we will begin interacting with other countries. We also see some opportunities in Tanzania. And of course, Ghana, Botswana, Morocco are of great interest to our holding company,” stressed Sergey Pavlov, First Deputy Managing Director, Russian Railways.

“Egypt is an African country that is also developing investment programmes. We have important projects with the Russian Federation – the nuclear power plant in El Dabaa, which is a huge investment of US$13billion. Egypt is a gateway to other African countries. We have done a lot in terms of developing transport partnerships between our neighbours. With our African neighbours. We are developing road projects, we are developing construction projects, we are also developing private companies,” according to Rania Almashat, Minister of International Cooperation of the Arab Republic of Egypt.

Africa’s growing and emerging market need modern technology. “Another interesting area we want to develop in Africa is the digitalisation of agriculture, various digital platforms that we are already successfully applying in Russia. Digital itself is useless unless it comes with infrastructure and with applicable things. Thus, digital is simply an accelerator for us,” Dmitry Konyaev, Chairman of the Board of Directors, UralChem.

Konyaev suggested that given the crucial importance of direct contacts between African heads of state and the Russian leadership, it should be necessary to intensify the work of all bilateral intergovernmental commissions.

“Of course, Africa is no exception in terms of all the global trends that we are seeing around the world today – mainly, it is a growing population, urbanisation, and the development of new technologies. It is the development of transport accessibility for both passengers and freight. It is the construction of port infrastructure. In all of these aspects, Russia certainly has all the necessary technologies and competencies to finally go back to these trade, economic and mainly social relations,” Kirill Lipa, General Director, Transmashholding.

Economic diplomacy, strengthening of intergovernmental commissions and increased number of mutual visits. “After the Sochi summit, all efforts were focused on launching export to Africa. It is not easy, because 30 years after we left the region, we need to enter a competitive environment. This competitive environment has already been integrated into African life, into African legislation, and the conditions that are opening up for Russian business today – they are not quite the same as those for businessmen from France, the European Union, India, or China,” according to Igor Morozov, Member of the Committee for Economy Policy of the Federation Council of the Russian Federation.

As head of the Coordination Committee on Economic Cooperation with Africa (AfroCom) established in 2009, Senator Igor Morozov hopes that the e-rouble will help or encourage Russian banks to enter the African continent after all and do their best to participate in financing Russian-African start-ups, Russian-African trade, and of course, in localising Russian-African production.

Speakers at the session believe that mutual advancement by both African governments and businesses could drive further cooperation between Russia and Africa. “Investing in the private sector can unlock the full potential of our continent and implement our plans. We are keen to increase our cooperation with Russia for the benefit of the whole continent,” in the objective opinion of Rania Almashat, Minister of International Cooperation of the Arab Republic of Egypt.

“Today, the concession model primarily provides for initial and significant input by the investor. In this situation, I think in order to help Africa develop dynamically and rapidly, these concession models need to be revised, more attention needs to be paid, including to security and guarantees from the government, from the state, so that the investor feels protected,” added Sergey Pavlov, First Deputy Managing Director, Russian Railways.

Over these several years, Russians have been discussing and referring to priority economic areas of cooperation in Africa. Some experts have also been stressing the importance of getting down to implement specific programmes and projects; they have repeatedly spoken about the systemic efforts with well-developed guidelines to boost the investment into the continent.

After the first Russia-Africa summit held 2019, expectations are skyline high as it offers the impetus in the next few years to substantially increase investment in the economy, industry, transport, telecommunications and tourist infrastructures, as well as in high technology, healthcare, urban development, and other fields that are vital to the quality of life. Africa, with its 1.3 billion population and resources, offers great opportunities for states, corporate and private initiatives in investment spheres.

Despite the Russia-Ukraine crisis, the forum which is under chosen theme: ‘New Opportunities in a New World’, might still open wide possibilities to discuss in-depth the significance, challenges and prospects of sustainable business partnership cooperation between state institutions, as well as between foreign countries and Russia.

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