Jobberman Ghana has officially launched The African Talent Company (TATC) as its parent organisation to undertake comprehensive talent development that will address the skills gap in the country.
The rebranding initiative aims to significantly expand Jobberman’s mandate to include offline recruitment, outsourcing, and e-learning to bridge the talent gap in Africa by addressing both the supply and demand side of the African labour market.
Chief Executive Officer of TATC, Hilda Kabushenga Kragha, in her address at the launch event, indicated that the initiative is an elevation of Jobberman to the next level because the platform has primarily been a recruitment portal but over the past two years since the onset of the global pandemic COVID-19, the world of job has changed; and so, as an intermediary between job seekers and employers, the need to evolve is important to stay relevant.
“The world of work has evolved rapidly in the past two years. Increased digitisation has made remote work, contract, part-time, and business process outsourcing become mainstream, further highlighting the great skills divide in Africa and the need to invest in the training of young Africans if we are to effectively participate in this new, globally competitive workforce.
“Our new mandate will see us move beyond the traditional marketplace and begin to holistically tackle the challenges we see in our labour markets in a hybrid approach that benefits both seekers and employers. As pioneers and leaders in Africa’s labour markets, we are evolving to expand our reach and impact as a brand by moving into this new era as TATC,” she said.
On her part, the CEO of Jobberman Ghana, Hilda Nimo-Tieku, emphasised that Africa’s labour markets have large inefficiencies, but have the potential to play a great part in the global economy. Addressing this challenge requires deep focus and strong partnerships, which is one of the key pillars of the new Jobberman.
“With The African Talent Company, we are now a comprehensive talent management company. There is a huge talent gap and so we don’t just want to be known as a digital recruitment company, but develop talents.
“This will be done based on four pillars; digital recruitment, hybrid recruitment, outsourcing (Human Resources Consulting), and partnerships. With this new development, jobseekers will benefit from timely access to relevant job listings, visibility to top companies hiring, and career developmental support, while employers can access quality candidates in a cost-saving and efficient recruitment process,” she said.
TATC has now become the parent company of Jobberman Ghana, Jobberman Nigeria, BrighterMonday Kenya, and BrighterMonday Uganda, with expansion into more African countries on the horizon. The various country brands will maintain their identity with only a change in logo and core pillars of operation.
On the partnership front, TATC believes that with over 1.3 billion in population, for Africa to reap the demographic dividend of its bulging youth population, a concerted effort is needed between the public and private sectors. TATC has therefore partnered with global organisations including the German Agency for International Cooperation (GIZ), The Mastercard Foundation, and USAID, providing data-driven insight and nuanced market knowledge.
It will continue to partner with both private and public institutions as well as NGOs to train and equip more youth with employable skills.
TATC CEO, Hilda Kabushenga