The power to be and do: How LetsGo is helping African entrepreneurs achieve BIG

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Mariam Kaleem Agyeman-Buahin, Group Head, Digital Marketing, Letshego Holdings Limited

For the most part of the last decade, Africa’s financial sector has been trumpeting the need for financial inclusion and getting the right kind of support to people who need it.

In Ghana, it gained a lot of ground through a consistent push to bring a lot of people into the basket. Today, despite gains made, there is still more to be done. However, one brand is leading the efforts to help steer the narrative; LetsGo, powered by Letshego.

Offering a suite of services and built around individual yearns that allow them to Go Big with their passion, Go Big with their family and Go Big with their business, LetsGo is carefully placed to be a brand for everyone from Salaried Workers, Start-ups, hustlers, and Innovators to Digital Ideators, African Fintechs, and the Boss Ladies and Big Boys.

In simple steps, LetsGo will allow you to access timely financial interventions for your dreams and business in minutes so you can fully focus on the bottom line while assured of flexible terms.

With success stories all across the continent, it is expected to be the panacea to the headache of most Ghanaian working individuals and businesses in the public and Micro and Small Enterprise sector.

LetsGo is building a community of young entrepreneurs, visionaries, creatives, trailblazers and trendsetters who want the power to be and do, reaching all the possibilities they can think of. This also means highlighting the success stories of persons who made it out of nothing.

The brand stands for the African spirit of overcoming any type of adversity and thriving in the most difficult circumstance, suggesting that when people are digitally empowered, possibilities are endless and they gain ways to connect more, do more, and grow more.

Through LetsGo, Letshego is building a world-class brand that cater to the needs of everyone. The brand is uniquely designed and placed to be a one stop shop for everything that shines light on the daily survival of the African, celebrating entrepreneurial ingenuity in its entirety.

With LetsGo, the net is widened for financial inclusion, where individuals and upstarts can be rest assured that they will get that needed support that allows them to not only scale up but also realize their long-held dreams. This allows the brand to offer tailored services and contributing to the overall value chain.

LetsGo will ultimately allow people to Go Big with their passion, Go Big with their family and Go Big with their businesses. “With LetsGo, we want to see people Go big with their passion, Go big with their family and Go big with their businesses. This means, every facet of the society is covered in ways that allow them to have a Go at opportunities,” says Mariam Kaleem Agyeman-Buahin, Group Head, Digital Marketing, Letshego Holdings Limited.

“LetsGo ensures that we get to provide you with the necessary financial support but still take you through sound business and best practices as well as your overall wellbeing. So, it is a start-to-finish brand that offers limitless opportunities to persons who dare to dream.
 
We are hopeful that this will be the fulcrum around which most businesses get off to realizing returns on their investments while living their best lives.”

This suite of services, which will be available to the community via multiple platforms, will become the fulcrum around which most businesses and individuals will get off to realizing returns on their investments while living their best lives.

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