Republic Bank Ghana, a subsidiary of Republic Financial Holdings Limited, has introduced new and enhanced retail products as part of its ‘Step-into-Success’ campaign.
The products introduced include four rebranded products with enhanced, advanced product features and benefits. The products are Rights Start Account, iDO Account, Career Builders Account, Optimiser Account, Timesavers Account, HomeSave Account and SusuPlus Account.
Speaking on the new and enhanced products, Managing Director of the Bank, Mr. Farid Antar, said the main objective of the introduction is to align products names with the Republic Group’s products and offer Ghanaians proven and tested products, features and benefits. “The Republic Bank Group has been in the business for over 184 years, and these products and related benefits are known with the Republic Bank Brand. They have gone through years of usage, adjustments and proven to be beneficial to customers,” Mr. Antar added.
The Managing Director also added that with the Step-into-Success campaign, Republic Bank’s commitment to customers and the general public is to be the trusted financial partner offering universal banking services to all customers from cradle to golden age, from table-top business to blue-chip companies, and from local to multinational businesses. “We dream to move on and up, and to have a life that meets our visions and aspirations of our customers; no matter who they are, we’re the one for them,” Mr. Antar Added.
The Republic Bank’s new and improved products have innovative features and benefits suitable for both individuals and businesses.
Under the Step-into-Success campaign, the bank has introduced its new suite of digital services, refurbished and commissioned relocated branches, introduced new mortgage repayment plans, and inaugurated the iconic Republic Court and the Art of Banking Competition. The introduced products come with an exciting campaign to be run on all media channels.