#OutstandingBrands2022: Zenith Bank— leadership through service

#OutstandingBrands2022: Zenith Bank— leadership through service

Zenith Bank has been at the fore of driving innovation in the industry, serving as a voice of reassurance during uncertainty and being the standard-bearer for what customers have come to expect from a bank.

This has come about, not by waving a magic wand but through dedication to its founding ethos. These principles of Belief in God, Integrity and Keeping the Service Promise have been demonstrated through Zenith’s continuous investment in people, technology, and excellent customer service.

With 40 business locations across the nation, Zenith Bank remains head and shoulder above its peers and a market leader, as evidenced by its position as one of the strongest banking brands and one of the country’s largest banks by market capitalisation, profitability, and total assets.

Zenith Bank was not only a calming influence when the nation witnessed the biggest shakeup to its financial ecosystem in history, but when the modern world witnessed its most defining moment in more than a century, with the advent of COVID-19.

Digital Native

An enduring legacy of the pandemic will be the rapid rate of digitalisation that it brought in its wake. As a forward-thinking bank, Zenith had laid the groundwork for the new normal even before it became a fad

Some measures introduced by the bank enhanced financial inclusion, interaction and engagement with its customers, stakeholders, as well as prospective clients.

Zenith Bank deployed its enhanced USSD code *966#, to allow for instant account opening without visiting the branch, transfer funds, and enable individuals, SMEs, and large corporates to receive payments in real-time directly into their accounts.

Additional products such as GlobalPay, Zenith Corporate Internet Banking, Point of Sale Terminals, and a wide array of cards (Visa and Mastercard, Cruz-Card, Eazypay GH Dual Card, GlobalTravelWallet card, etc.) were also enhanced to provide consumers with a better experience.

Due to its credibility, Zenith Bank is one of the partner banks for the Ghana.Gov initiative introduced by the government to simplify and boost revenue collection.

Zenith Bank Ghana also unveiled an all-new website to give its customers an improved feel and experience. The feature-rich website has a user-friendly interface, an enriched Live Chat user experience, an upgraded Media Centre as well as an enhanced Complaints and Suggestions portal.

Very early in the game, Zenith Bank launched Zenith Direct, a 24-Hour Contact Centre, which has been instrumental in assisting customers, resolving issues and challenges faced, 24hours a day, weekends and holidays inclusive. Today, Zenith Direct has helped to drastically reduce the extent of physical contact the bank has with its customers.


As part of its aggressive retail banking drive and acutely aware of the financial inequality faced by women, in particular, which has been exacerbated by the pandemic, the bank rolled out Z-Woman, a product designed to increase financial inclusion among women, improve their entrepreneurial skills and enhance their lifestyles.


With risk abounding for individuals and businesses alike, the Bank has leveraged its partnership with Prudential Life Insurance Ghana to bring the best of both worlds with a number of bancassurance products. These are:

The Zenith Prudent Life Plan; an income protection product with unlimited cover, which guarantees 100% reimbursement of all premiums if customers outlive the term of the policy, which ranges between 5 and 52 years, without making a claim.

The Zenith Educational Support Plan which offers parents and guardians peace of mind regarding the school expenses of their wards, featuring a unique 4percent ‘loyalty’ bonus paid out at maturity of the policy.

The Zenith Farewell Plan which eases the pain the sudden loss of a loved one brings, with its unique ‘Never Lapse’ feature which guarantees policy holders their benefits throughout the policy’s term irrespective of missed premium payments.

The Zenith Ultimate Hospital Cash Plan which provides financial support to policy holders who suffer some form of income loss due to hospitalization.


Zenith Bank remains deeply committed to the community where it operates, fully aware that its prosperity is intertwined with that of the people connected to the bank directly and indirectly. This has seen the Bank make significant contribution to Health Care, Education, Human Capital Development, Sports and the Ecological Environment.

Some projects successfully undertaken by the Bank are the procurement of medical equipment, infrastructural development for hospitals, provision of healthcare and sponsorship of surgeries for children with hole-in-heart conditions, financial assistance for deprived children and adults through the ‘Educate a Street Child Project’ where the Bank offers scholarships for exceptionally brilliant indigent and in some cases speech and hearing-impaired children and the renovation of an 8 classroom block of the Odumase MA 1 Primary School in Amasaman.

In addition, the Bank has through strategic partnerships, equipped the youth with tools and practical knowledge on entrepreneurship, technological advancement and innovation, to encourage the pursuit of excellence. The Bank also beautifies the skyline of Accra with its annual yuletide light-up event.


It comes then at little surprise that the good work undertaken by Zenith Bank has not escaped the notice of peers, beneficiaries, and the watching world. This has seen the bank receiving accolades every year since it began operations in the country and 2021 was no exception, with awards and recognitions in every quarter.

They include Best Trade Finance Provider 2021 in Ghana and Best Foreign Exchange Provider Award 2021, both by the Global Finance Magazine. Others are Best Banking Group 2021, Ghana at the World Finance Awards; Best Corporate Bank Ghana, 2021, International Business Awards; Outstanding Bank of the Year 2021, Ghana at the West Africa Business Excellence Awards; and Best Bank in Promoting Cashless Society during the Instinct Business Finance Innovation Awards 2021.

The rest include Best Internet Banking Service Provider 2021 – Ghana by Acquisition International Magazine; Excellence in Customer Service Award at the 4th Ghana Business Awards 2021; Innovative Card Product of the Year (Eazypay Gh Dual Card), Best Bank for Financial Inclusion at the 11th GITTA Awards 2021 and the Platinum Economic Pillar Award at the Pillars of Modern Ghana Awards 2021, Outstanding Customer Service Award – Banking at the Ghana Accountancy and Finance Awards 2021; and Most Corporate Governance Compliant – Universal Banks Category at the 4th IoD-Gh Corporate Governance Excellence Awards 2021

Why Zenith?

Zenith bank has no intentions of resting on its laurels as it intends to continue to provide innovative solutions for its customers, maximise shareholder value, be responsible in the communities in which it operates and aid the government in its agenda for development.

Zenith Bank is an African Bank providing global banking services in West Africa, Middle East, Far East and Europe. Zenith Bank (Ghana) Limited is a member of the Ghana Deposit Protection Scheme.






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