- The Short Story
About a decade ago, the Management of Somotex Limited, a leading name in the electronics and electrical appliances market in the country, took a bold decision to rebrand its Somovision outlets. This led to the birth of what has truly become a greater brand success story—Electromart! With an unmatched pedigree stemming from years of retailing the highest quality electronic products, Electromart Ghana has grown to become an award-winning brand icon.
Brands and Products
With an eye that has been trained over decades to spot the highest quality in electronic and electrical appliances, Electromart Ghana has ensured that it houses only the very best. Every single brand, every single item, has been tried and tested for quality and has passed that test. That is the promise Electromart Ghana has always given, and continues to give, to all it cherished customers.
Among the internationally-acclaimed brands within the Electromart family is BRÜHM, a brand with a proudly German heritage. Introduced onto the Ghanaian market about fifteen (15) years ago, the BRÜHM brand has within its wide range of products, refrigerators, coolers, freezers, cookers, washing machines, water dispensers and microwave ovens. The BRÜHM brand of small domestic appliances such as blenders, irons and kettles are a staple in many homes. BRÜHM air-conditioners are of the highest quality in the market. The BRÜHM Floor standing, Inverter and split air-conditioners make use of the latest technology and are environmentally friendly. BRÜHM television sets include top of the range Digital, HD, FHD, UHD, SMART TVs.
Other brands within the Electromart bouquet of brands and products are LG, Samsung, Sony, Philips, Orient, Sollatek and other internationally acclaimed brands. Dealing in a variety of the world’s best known and highest-quality electronics brands, Electromart Ghana has the right mix of products to suit every pocket without compromising on quality. Customers of Electromart are always assured of having their choice of product whenever they walk into one of its outlets. With such pedigree, class and quality all under one roof, Electromart Ghana is the quintessential one-stop shop for all things consumer electronics.
What even makes the Electromart Shopping Experience such an exciting prospect is the fact that, ever so often, new products are being added to its wide range of electronic appliances. Customers are therefore always in for a pleasant surprise as they are faced with new products with latest technology, each and every time they visit an Electromart outlet. When its partners, the global electronic giants, release new products, it takes just a few weeks before these items gets on the shelves of Electromart outlets all across the country.
Our Nationwide Footprint
To ensure that Ghanaians are presented with the best of products to as close to their doorsteps as possible, Electromart Ghana has engaged in an expansion drive across the length and breadth of the country. This has resulted in Electromart Ghana currently having the widest spread of any consumer electronic retail brand in its league. With an impressive twenty-six (26) outlets, and still counting, an Electromart outlet can be found in every major commercial centre in the country.
Being the administrative and commercial capital of the country, Accra naturally has the largest concentration of Electromart outlets. The capital currently boasts of outlets at Oxford Street Osu, Haatso, Achimota, Ring Road Central, Madina, Westlands, Nungua, Avenor, Spintex, East Legon, Dansoman, High Street and North Industrial Area. There are two outlets in Tema—one at the Tema Mall and the other at Community Two. Outside of Accra, there are outlets in Tamale, Tarkwa, Sunyani, Ho, Mankessim, and Koforidua. The Ashanti regional capital, Kumasi has outlets in Ahodwo and Asokwa.
Supporting the activities of all of its retail outlets are world-class service centres in 4 regions of the country. This is to give customers the assurance that in the rare case that there is an issue with the Appliance, Electromart has them covered. This is in addition to the amazing warranty that come with each product bought from an Electromart outlet.
Electromart Ghana is the retail arm of Somotex Ghana, a member of the Mohinani Group, a 3rd generation leading family-owned business conglomerate in Ghana. The Group has business interests spanning packaging, consumer durable distribution, electronics retail, real estate, quick service restaurants and hospitality.