In the world of white goods, the fierce competition between brands rages around one word—Quality! Even the popular denominator of price is directly tied to the issue of quality. No matter how advanced a brand’s technological backing is, if it fails to produce the right quality, that brand will not last on the market.
The quality of marketing can only get a brand so far. Eventually, the quality of the product would have to speak for itself.Even the best managers and leaders cannot help a brand that is of poor quality.
Within this intensely quality-conscious industry, therefore, a brand that stands the test of time is a brand that has passed the test of quality. Introduced on to the market, about a decade and a half ago, the BRÜHM brand is one of a few brands that have proven their mettle. Consumers, who have been enjoying BRÜHM products for more than a decade, will attest to the outstanding quality of the Brand.
Technology
As with most top brands, BRÜHM’s quality rests on sound advanced technology. Year after year, top-of-class engineers and scientists keep upgrading the technology behind the brand to ensure that consumers are given the highest quality products at prices that are affordable.
BRÜHM knows it will only take continuous innovation and closer interactions with the final consumer that it can produce products and appliances that are of the highest quality, while still remaining affordable. At BRÜHM, the attitude is that technology is only great if it enhances the consumer’s experience with the product.
Thus, on a regular basis, the Brand keeps innovating to place only the best in the customer’s hands. Additionally, BRÜHM ensures that the Brand is mindful of its footprints on the environment. This dictates the use of technology that is intended to leave a net-zero carbon footprint in a few short years.
Product Category Portfolio
The Brand’s wide range of state-of-the-art products and appliances include LED Televisions, Airconditioners, Refrigerators, Beverage Coolers, Freezers, Washing Machines, Gas Cookers, Water Dispensers and domestic appliances such as pressing irons. There are also high quality Microwave ovens, Water Dispensers, Food Processors and kettles.
Where to shop
Electromart, the retail outlet of Somotex Ghana, is the main distributor of BRÜHM products in the country. With twenty-six (26) outlets and counting, BRÜHM products are available at the Electromart outlets on Oxford Street Osu, Haatso, Achimota, Ring Road Central, Madina, Westlands, Nungua, Avenor, Spintex, East Legon, Dansoman, High Street and North Industrial Area. Other locations outside the capital include Tema Mall and Tema Community Two. There are also outlets in Tamale, Tarkwa, Sunyani, Ho, Mankessim, and Koforidua. Kumasi has outlets in Ahodwo and Asokwa.
Outside Ghana, BRÜHM can be found in several African countries, including Nigeria, Sierra Leone, Uganda, Kenya and Tanzania.
Pedigree
BRÜHM is an own-label registered Trademark of Somotex, a member of the prestigious Mohinani Group, a 3rd generation leading family-owned business conglomerate in Ghana. The Group has business interests spanning packaging, consumer durable distribution, electronics retail, real estate, quick service restaurants and hospitality.
