Pioneer payroll lender, Bayport Savings and Loans Limited, recently hosted a networking session to deepen business relations with its investment partners and to solicit feedback that will enable it to enhance its positioning and competitiveness in the investment landscape.
Bayport Conversations & Cocktails was an informal event to familiarise Bayport’s investment clients and partners with the operations of the company, and to inform them about plans and focus areas for the next business year. Moreover, Bayport wanted to show its appreciation for stakeholder’ loyalty and trust during the difficulties and uncertainties brought about by the pandemic.
“A lot has happened in the last couple of years with Bayport and the financial services industry as a whole,” said chief executive offices, Akwasi Aboagye. “As a company, we thought it was important to engage our investment partners and clients in conversations, network with them and, more importantly, understand their concerns and expectations for the coming year.”
Bayport is a market leader in payroll lending, also known as at-source lending, and works with employers to issue low-risk loans to formally employed Ghanaians.
In 2019, Bayport embarked on an ambitious drive to digitalise its operations, which enabled it to weather the impacts of the Covid-19 pandemic better than many other businesses.
According to Mr. Aboagye, those investments have transformed the business into a fully digital company, strongly built around the interests of its customers and investment partners.
“We’ve taken prudent decisions on digitisation and business optimisation and implemented other solutions and tools with the view to become a truly digital business. All of these investments are aimed at positioning Bayport as a robust and sustainable business that will continue to deliver the quality of service and results that will give comfort to our partners and customers,” he added.
Bayport’s chairman, Francis Esem Wood, in acknowledging the brand’s good performance over the years, commended its able leadership for the impressive results that were achieved this year.
He encouraged Bayport’s business partners and corporate clients to build on the successes that they achieved this year in the interest of growing their businesses in the coming year and beyond.
In a video message, chief finance officer, Dzifa Cofie, thanked clients and partners for their unwavering support over the years that has significantly and positively impacted the Bayport brand.
“Team Bayport will continue to deliver on what matters to you, creating a win-win situation for both the company and your businesses,” she added.
Bayport S&L is a subsidiary of Bayport Management Ltd, a multinational financial services company operating in seven African countries including South Africa, Botswana, Uganda, Mozambique, Tanzania, Zambia and Ghana. The group also has a presence in two Latin American markets, namely Mexico and Colombia. It commands a total asset base of US$1.5 billion and funds its growth and expansion at group and local level through investment and loan funding from a variety of long-standing global partners, as well as bonds issued on international and local markets.