Republic Bank launches the ‘Blue Portal’ campaign: Step into success

Republic Bank launches the ‘Blue Portal’ campaign: Step into success

Republic Bank (Ghana) PLC, a subsidiary of Republic Financial Holdings Limited, has launched the ‘Blue Portal’ Campaign: Step into Success’ to help individuals and businesses secure endless financial growth from the bank’s range of fantastic products and new platforms.

The campaign presents Republic Bank’s refreshed brand and provides a new conduit for Individuals, SMEs, Corporate Customers and all to Step into Success.

Speaking on the objective, Managing Director of Republic Bank Mr. Farid Antar traced the campaign’s ideology from a successful rebranding exercise in 2018 through to the bank’s strategic direction to build a Responsible, Resilient and Relevant financial partner for customers and the general public.

According to him, the bank has been full of activities for the last three years during retooling. “We have given many of our banking halls major facelifts, including the on-going construction of Republic Courts situated at the prestigious Ridge Roundabout enclave. We dream to move on and up, and to have a life that meets our visions and aspirations.

“Republic Bank has also massively invested in and improved on the technology and electronic payment systems; including an improved Mobile App and Credit Card that will be unveilled as part of the Blue Portal campaign.

“The bank has improved its information security systems and is now certified by ISO/IEC and PCIDSS. We have also developed an SME Toolkit to support SME Businesses. The bank last year introduced its Seven Service Elements and has invested in building the capacity of staff to deliver superior service – thus ensuring that stepping into any Republic Bank portal is stepping into true success, either from the bank’s digital platforms or at any branch nationwide,” he said.

Mr. Antar also added that last year, during the COVID-19 pandemic upsurge, Republic Bank promised its customers to weather the storms with them. The bank became the first to announce a loan moratorium and other interventions for customers. It also supported various health centres in the fight by donating a cumulative sum of GH¢1.2million. “We have weathered the storm, and we are now ready to step into success with our customers and the general public,” he added.

Republic Bank recently announced two of its innovative products – two new mortgage repayment plans to save customers and prospects up to 40% of their mortgage interest cost, thus allowing them make early repayment, Mr. Antar added.

“We want to be the financial partner of choice for our customers and the general public. We are firmly positioned to facilitate the dreams and aspirations of all cherished and prospective customers to help them rise to the next level. We are the bank that cares and focuses on success, and not just the output.

“We have put in place all the necessary measures, technologies, human resources backed by the super strength of our parent company, Republic Financial Holdings Limited. We are ready to ‘Step into Success’ with you with this launch. We ask all our customers and prospects to watch out and make a date with ‘The Blue Portal’. Be ready to Step into Success.”


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