The Coca-Cola Bottling Company of Ghana has launched a new product—the Predator Energy Drink.
Launched officially in Accra, Ghana on Sunday, October 3, 2021, during the viewing of the Liverpool vs Manchester City English Premier League match, the Predator Energy Drink’s product tagline is ‘Ye Wild’.
With a refreshingly great taste, the Predator Energy Drink helps consumers to stay focused, offering the needed energy boost for users to thrive in their daily activities.
Speaking to B&FT at the launch of the product, Kwabena Opoku, the Brand Planner for Coca-cola Ghana, said: “Today is a great day, the match was very exciting, we outdoored our new refreshing energy drink in Ghana called Predator Energy Drink. What Predator does is, it gives you the needed energy boost to go about your daily activities and the opportunity to thrive.
“So it’s not just about your day’s activities, but then you need to thrive and succeed at your goals and tasks you have assigned to yourself. It’s very refreshing, it’s available in every retail outlet near you.”
Predator Energy Drink is the official global energy drink partner for Liverpool Football Club, disclosed Opoku, adding: “It’s very exciting for us that we have this partnership on board. Just like Liverpool who are champions, we are inspiring everyone to go out there, challenge the status quo and meet their goals.”
Present at the launch of the product was the Country Director of Coca-cola Mark Pritchard, other management members and staff of the Company.
The new line of energy drink from Coca-Cola comes in a 350ml bottle and is available at the nearest retail outlet.