The essence of PR and why you need a working PR strategy

The essence of PR and why you need a working PR strategy

Comms & More with Nana Akua Amofa

PR is one of the effective ways to help a brand or business build a good impression or gain a lasting foothold in the public no matter the industry. Through PR, a company or brand can promote its image by nurturing relationships with their customers as well as other stakeholders.

Public Relations helps to build a positive impact by increasing your brand’s visibility, creating awareness about your brand and connecting with your audience. It is also vital in handing crisis as and when they arise. A negative perception formed by the public can adversely affect the brand.

Every brand or business needs to adopt a PR strategy that is aligned with the overall objectives of the brand. Here are six reasons why you need have to have a working PR strategy for your brand or business:

It is a complementary asset for marketing your business

You need PR to establish your presence in the corporate world. It is not enough to merely have a business location or have the vision to become the biggest brand in your industry. Whether you intend to hire a PR consultant or you want to take a nosedive and do things yourself, you must be strategic. A referral or a recommendation from a customer can earn you a prospective customer or help you retain your old ones. You will not only gain competitive edge by offering good customer service and competitive rates to your customers. You also need to have good publicity.

It is an effective alternative to advertising 

Like other forms of advertising, PR might not necessarily generate instant results, however, it has proven to be very effective over time. Word of mouth, customer testimonials, recommendations from people has a ripple effect on your business.

It helps in mitigating crisis

Every business can face crises at any time and this can affect the brand’s reputation. Whether you’re a growing or an already established brand, an unhappy customer who rants about poor customer service can ruin all you have worked for. Through PR and effective crisis management, you can handle such issues before they spiral out of control without putting your reputation or brand image at risk.

Public relations increase brand visibility

Online media is one of the effective ways to boost one’s public relations efforts. Be authentic and create original content about your brand through diverse online sources from social media platforms, blogs and websites to keep your audience informed and updated. This content should be easily accessible by all as it will go a long way to pique your audiences interest in your brand.

PR connects you to your target audience

Having a PR strategy helps you create content that will help you connect with your target market who will eventually buy into your brand. These are the people you share your primary business precept with and then break it down according to the needs you have identified among them. This helps your target market hear, listen and understand what your brand is and what it isn’t.

Effective communication routes are built 

A brand is more than making sales; it is built on goals, ideas and strategies. With a PR strategy, you are in a better position to clearly and effectively communicate what your brand is about, where you are headed and the steps you are implementing to build that bigger picture. This process is recreated every single time you have the opportunity to share your brand story with a prospective client.

It encourages you to maximise every little opportunity to push your brand closer to the desired result. You can communicate your ideas to your team, who can also help you inform your customers. For example, when you’re rebranding, you do not have to worry about advertising when you can convey this to the various PR outlets available to you; from your customers to social media.

Your brand will thank you for taking this step towards adopting PR strategies. Advertising offers piecemeal benefits which may never come full circle but PR delivers an across-the-board strategy to navigate your brand into growing into the vision you have built it on.

>>>Connect with Nana Akua Frimpomaa Amofa via Instagram/Twitter: @missamofa, LinkedIn: Nana Akua Frimpomaa Amofa, Email: [email protected]

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