Africa’s largest music streaming platform, Boomplay, is set to kick off awarding artistes, who have attained notable streaming milestones with their songs, albums and total streams.
Dubbed ’The Boomplay Awards’ and entering its second year, the scheme is driven by music consumption data on the Boomplay app and will lead a data-oriented campaign on digital music revolution, particular streaming, for the benefit of the music industry.
In a statement to the media, the Ghana Country Manager of Boomplay, Elizabeth Ntiamoah-Quarshie, relayed that, “With digital music revolution reshaping the global music industry, streaming is fast becoming the industry’s biggest source of revenue for artistes and record labels. Boomplay being the leading and largest digital streaming platform of the African music industry makes us a strategic partner of the African artiste and a crucial player of the industry.
Our vision is to build the largest and most reliable music ecosystem for African artistes and content creators; to enable them to unlock their full potential and benefit from it. As such, an initiative to acknowledge and award artistes for milestone streams is to make a case for streaming to become a vital focus of the music industry in Ghana.
It is also to highlight the hard work our artistes are putting into their careers digitally and the contributions of supporting stakeholders including management teams, fans, media and industry players like Boomplay.”
She added that, “These plaques to be awarded to artistes are based on credible data of Ghanaian music consumers that can afford artistes statistics and analytics to measure their reach, growth and digital value. These can be vital to their music business decisions.”
Following a successful reception of the plaques last year, Boomplay plans to tell the streaming success stories of artistes receiving the awards this year especially emerging artistes such as Gyakie and Black Sherrif.
The biggest winners this year are the usual suspects, the 3S: Stonebwoy, Sarkodie and Shatta Wale. However, the likes of KiDi, Kuami Eugene, Kofi Kinaata, King Promise, Kwesi Arthur, Joe Mettle, Diana Hamilton, Sonnie Badu and Joyce Blessing closely follow the 3S. Notable new entrants to be awarded this year include Fameye, Gyakie, Black Sherrif and Keche, who have had a steady but massive growth in streams on the Boomplay music app.