Guinness introduces new Baileys Delight onto market


Guinness Ghana Breweries PLC has introduced a new variant of Baileys, the world’s first cream liqueur, which is one of the alcoholic drinks under its brand portfolio onto the local market.

The all-new variant called Baileys Delight, is a blend of deliciously light premium liqueur with a taste of African honey. Underpinned with the concept of offering Ghanaians a new fusion of flavours of their favorite cream liqueur.

Senior Brands Manager, Innovations, Guinness Ghana Breweries PLC, Michael Acheampong, speaking at the product launch at the Golden Bean Hotel, Kumasi, stressed that, the product was developed by experienced and highly skilled master brewers, and that was expressed in the quality and uniqueness of taste.

“We have no doubt that Baileys Delight will fly high in Ghana as we’ve already seen the impact of this innovation within the first few months in the middle belt,” he said.

Taking his turn, Brand Change Manager, Guinness Ghana, Stephen Okrah, said: “Our journey as a business has been fueled by innovation. Now more than ever, the catchphrase ‘innovate or die’ has come to mean a lot to brands and organizations all over the world and we, at Guinness Ghana Breweries PLC, want to be at the forefront of that. To ensure we continue to serve Ghana, we’ve made a huge investment in expanding our brewery to ensure we continue to innovate and stay ahead of the curve.”

The new Baileys Delight is a lighter cream liqueur that blends the taste of African honey with real dairy cream and premium spirit with an alcohol volume of 15%. It is available in 75cl bottles and sells at a retail price of GH¢40.00 only.

Divisional Sales Manager, Middle Belt, Guinness Ghana, Emmanuel Nii Aryee, reiterated that over the years, Guinness Ghana Breweries PLC has played a pivotal role in enriching the lives of its customers with innovative ideas and products. The new Baileys Delight is part of the company’s commitment to bring consumers flavorful liqueurs that can be enjoyed on any occasion.

“Baileys Delight is an addition to the Baileys Family and not a replacement. Baileys Original is still very active and available across all our channels – on trade and off trade,” he reiterated.

Unlike the original Baileys where one needs to enjoy it best when poured over iced cubes, the new Baileys Delight is served chilled with no ice needed.

Baileys Original Irish Cream is the indulgent blend of aged Irish whiskey and luscious Irish dairy cream, with hints of cocoa and vanilla. Produced and bottled exclusively in Ireland, Baileys is enjoyed around the world, drizzled over ice cream, swirled into coffee or simply poured over ice.

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