The Austin’s five forces model for transformation

Austin Okere

New beginnings (such as the current pandemic) bring about opportunities for transformation if we suppress current realities and augment possibilities. This enables us to adopt agile strategies to create new systems which then become our new realities. I have codified below, the relation between Transformation, Vision, Team, Time, Resources and Resolve in a model which I call the Austin’s 5 Forces Model for Transformation.

These forces and their interplay are represented in the schematic below:

Transformation, Social-Political, Economic or Business, rests on five forces as follows:

  1. Vision

A great vision is the first force and the crux of any transformation journey. Singapore under the leadership of Lee Kwan Yew provides a perfect example. Lee Kuan Yew was the first and longest-serving Prime Minister of Singapore.

Prime Minister Kuan Yew Lee visiting housing project. (Photo by Larry Burrows/The LIFE Picture Collection/Getty Images

It was his leadership that transformed Singapore from a third world country into a thriving metropolitan city in just three decades. His famous saying “The Impossible Can Happen!” encapsulated the power of his vision. The clarity of the vision engenders team conviction.

  1. Team

The second force of the transformation journey is a high performing team or a winning team.

A winning team has both Aptitude and Attitude, and consistently demonstrate a keen sense of critical thinking, pace, and agility. They have a deep sense of alignment to the vision and autonomy to operate freely, while keeping an eye on the big picture. They understand the WHY of their roles and not just the WHAT and HOW. Such a team led by a visionary leader is a lethal force for transformation. At its height, NASA estimates that a total of 400,000 men and women across the United States were involved in the Apollo programme. Neil Armstrong and his right-hand man Buzz Aldrin on the lunar landing module are exemplary of a great team.


The three crew members of NASA’s Apollo 11 lunar landing mission pose for a group portrait a few weeks before the launch, 1st May 1969. From left to right, Commander Neil Armstrong, Command Module Pilot Michael Collins and Lunar Module Pilot Edwin ‘Buzz’ Aldrin Jr. (Photo by Space Frontiers/Getty Images)
  1. Time

The third force in the transformation journey is time. This is the most significant limiting factor of all constraints. The whole Apollo project would have been futile if their fiercest competitor, Soviet Union, had been able to achieve it first.

  1. Resources

While resources are not unlimited, they must be provided in adequate measure to prosecute the vision. Reaching the moon was a giant leap for mankind. The Apollo program’s total cost was about $25.4 billion, about $152 billion in today’s dollars. Hundreds of companies helped construct the Apollo spacecraft, while Neil Armstrong, Buzz Aldrin and Michael Collins exhibited great resourcefulness complimentarily. The rapid prototyping and deployment would have been impossible without that kind of Resources that were made available, and the resourcefulness of the team.

  1. Resolve

Of all the forces for transformation, perhaps the most crucial is Resolve. It is this Will Power to succeed that determines the fortune of a venture. It is resolve that drove Thomas Edison in the discovery of the electric bulb. Edison and his lab associates, called “Muckers,” conducted thousands of experiments to develop the electric light bulb. To make it functional, each step required the invention of a new component, from vacuumed and sealed glass bulbs to switches, special types of wire and meters. Like previous efforts, the greatest challenge was coming up with a material that could serve as a long-lasting filament. After testing thousands of materials, including over 6,000 types of plant growths, they found the best substance was carbonized cotton thread.

The Leicester winning team in 2016…

It is resolve that made an obscure team such as Leicester City win the English premiership league in 2016 against more formidable and established opponents such as Manchester United, Manchester City, Chelsea and Liverpool.  Resolve speaks to the tenacity of the team to achieve the vision.

I will like to give credit to all transformational leaders, whose works have provided valuable insights, and also to my dear Son, Omimi Okere, of Common Studios for correctly interpreting my model in an aesthetic schematic. 

Austin Okere

Austin Okere is the Founder of CWG Plc, the largest security in the technology sector of the Nigerian Stock Exchange, and Entrepreneur-in-Residence at CBS, New York. Austin also serves on the Advisory Board of the Global Business School Network, and on the World Economic Forum Global Agenda Council on Innovation and Intrapreneurship. Austin now runs the Ausso Leadership Academy focused on Business and Entrepreneurial Mentorship.

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