Quality Life opens microinsurance office in Koforidua–targets 100% in 2021


In a bid to expand its operations in the Eastern Region, Quality Life Assurance has opened a new micro insurance office in Koforidua to provide micro insurance services for the informal sectors in Koforidua and its environs.

Located approximately 100 metres from the Koforidua Central Market, the new Micro Branch provides a full suite of Microinsurance products and services for the informal sector.

The branch also has a skilled and professional team dedicated to satisfying the insurance needs of people of Koforidua

The Koforidua micro branch opening, takes the number of micro branches nationwide to 6 – reinforcing the QLAC commitment to working with all customer segments to meet the insurance needs of their diverse customer base.

The Chief Executive Officer, Dr. Aaron Issah Anafure said: “We opened this branch to get closer to the informal sector in Koforidua and offer our innovative micro products to our numerous clients.

“As our customer base expands, we are also committed to providing convenient services in a friendly atmosphere at all our branches.”

He said the new office forms part of QLAC’s strategy to extend its reach and offer seamless life insurance services across the country. Some of the products are:


The Quality Life ‘Fa Bi Sie’ Plan is a pure term insurance policy with a savings plan, and is targetted at members of the informal sector.


The Quality Life ‘Wo Ba Daakye’ Plan is a term insurance policy with a savings (i.e. Education Fund) plan targetted at members (i.e. parents/guardians) of the informal sector.


The Quality Life “Emma No Ento Wo Ansa” Plan is a term life insurance policy with a Savings Plan (i.e. Susu Fund) geared toward providing level death benefits for individuals within the informal sector. It provides funds to help defray funeral-related expenses for family members and loved ones covered under the policy.


In another development, QLAC’s management had a strategic session with Micro-Heads of the various branches to outline strategies to meet 2021 target.

The one-day session, dubbed ‘Meet the Target’, was to motivate Micro-Heads of the various branches to deliver on their target for 2021.The premium target for 2021 is 100% of premium collected in 2020.

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