JICA, NBSSI to help MSMEs combat effect of COVID-19 on business

Kosi Yankey-Ayeh (Mrs.), NBSSI Executive Director

The National Board for Small Scale Industries (NBSSI) in collaboration with the International Cooperation Agency (JICA) has made available e-learning videos to help Micro Small and Medium Enterprises (MSMEs) in Ghana cope with the impact of the coronavirus on their businesses.

According to the release issued by the NBSSI, the move is aimed at helping MSMEs affected by COVID-19 in order to review their business operations and understand the key areas for sustainability under the pandemic.

It said the videos have been created to provide insights and direction to overcome these challenges.

The release echoed that the COVID-19 pandemic has affected many enterprises in the country by reducing their business opportunities hence the urgent need to support financially and non-financially to strengthen their (Enterprises) resilience and survival.

“JICA and NBSSI are committed to working closely with enterprises affected in these uncertain and difficult times on the specific challenges posed by the pandemic”. It said

The videos it said “consist of three thematic subjects thus KAIZEN, Financial Management and Marketing, and are now accessible on YouTube.

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