KGL, NLA and Associates partner to set up lottery welfare fund

KGL, NLA and Associates partner to set up lottery welfare fund

The Board of KGL Technology Limited, in consultation with the leadership of both the National Lottery Authority(NLA) and Association of Lotto Marketing Companies(ALMC), has partnered to set up a welfare fund to assist lottery operators.

The welfare fund is primarily aimed at availing money to be accessed solely by all officially licensed Lotto Marketing Companies (LMC) under the National Lottery Authority.

Head of Public Relations Unit, NLA, Razak Kojo Opoku, in a statement emphasized that the fund will promote the shared objective of improving revenue generation and enhance operations of Lotto Marketing Companies under the Authority.

“The Boards and Leadership of KGL, NLA and Association of Lotto Marketing Companies are in final stages of discourse to settle on the seed amount as well as the criteria and modalities for Lotto Marketing Companies to access funds, which will go a long way to address the welfare challenges and concerns.

Together, we will take pragmatic steps to improve the conditions of the collective body of Lotto Marketers starting with this Welfare Fund,” he said

A core mandate of the National Lottery Authority(NLA) is to market and sell differentiated lottery products to create a viable revenue stream for the Government’s development agenda.

However, technology is currently the most effective form of marketing and constantly evolving, as digitalization is quickly becoming the mainstay of consumer preference. It is in response to these trends that the NLA has aligned to government’s policy on digitalization and is currently exploring digital solutions to safeguard and augment the revenue generating capacity of existing lottery sales channels.

One of such expansive initiatives is the partnership with KGL Technology Limited to promote lottery marketing through digital platforms such as the Keed-NLA’s online and *959# shortcode

According to KGL Technology Limited, it remains committed to both the revenue-generating objectives and welfare of the collective suite of online games, hinting that it is with this intent that the company is leading the charge and committing sustainable financial and resource investment into Corporate Social Responsibility aligned to the National Lotto Act 722.

KGL’s operation of Keed-NLA’s online and *959# platform and its subsequent positive impact on growing revenue and player acquisition has fast become an integral wing of the National Lottery Authority(NLA). KGL’s efforts in assisting the Authority to achieve its goal for the consolidated fund have been even more significant with the challenges of the Coronavirus pandemic.

The NLA indicates that all finalized details after the discourse will be communicated to all stakeholders in due course.

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