Once upon a time, a star goes to work!

Photo: Dancehall act, Shatta Wale

Love him or hate him, he remains the people’s favorite, an exceptionally unprecedented talent and one of the most sought after Ghanaian entertainers ever to have lived on the surface of the earth. You simply can’t do without him!

Shatta Wale, born Charles Nii Armah Mensah Jnr., is a mystery yet to be unraveled by the connoisseurs of the game and the supposed gatekeepers of the Ghanaian entertainment space. He isn’t your average celebrity but cementing his place as a living legend.

Apart from his musical exploits, he holds his own when it comes to business acumen, working the figures and aiding companies to push their units to meet their bottom line. This is evident with his recent recognition by Ghanaian manufacturer of alcoholic and non-alcoholic beverages, Kasapreko Company Limited, for promoting the company’s products to win several awards locally and internationally.

In 2014, Shatta Wale was recruited by Guinness Ghana Breweries Limited to champion the then Guinness #MadeOfBlack campaign which sought to celebrate Ghanaians who are carving their own path in life and also not afraid to express themselves.

Once again, the African Dancehall King and the biggest Ghanaian musician has been called upon by the state to help in promoting local businesses and products in a quest to developing local industries and create import substitute companies.

Shatta Wale has entered into a one-year contract with the Ghana Export-Import Bank (GEXIM) as an ambassador for a campaign to promote the production of local products and services to enhance export revenue generation dubbed ‘Made – In – Ghana 4P’.

GEXIM has a mission to facilitate the transformation of Ghana’s economy into an export-led one by supporting and developing trade between Ghana and other countries and also building Ghana’s capacity and competitiveness in the international marketplace. For the past three and half years, GEXIM has been the main financial institution driving the realization of the One District One Factory Special Initiative aimed at the socio-economic development of the country.

Dancehall act, Shatta Wale

Made – In – Ghana 4P is a nation-wide campaign to encourage Ghanaians to support the growth and development of indigenous businesses as part of the bank’s mandate to assist in the promotion of locally produced goods and services to enhance export revenue generation, improve import-substitution, add value, and create employment in the country.

Over the years, GEXIM has engaged with key stakeholders and supported the Creative Industry and its partnership with Shatta Wale shows its preparedness to contracted personalities within the sector who have shown prowess in their respective fields and have interest in a campaign to help push the Made in Ghana agenda.

#MadeInGhana has been in the trends from last week following the release of a song by Shatta Wale titled “I Am Made In Ghana” which chronicles the importance of patronizing locally manufactured products and its impact to the Ghanaian economy. He also got social media buzzing after releasing some spectacular and never seen photos of him exquisitely styled in African print.

In a social media post, the Dancehall musician further expressed his excitement to be associated with the Made In Ghana Campaign aimed at bringing prosperity to the nation. He also encouraged Ghanaians to join the Made in Ghana agenda to push Ghana forward.

It is certainly an exciting time for Ghanaian businesses with this calculated attempt to place premium on Ghanaian businesses, services and products with the African Dancehall King championing the agenda.

Leave a Reply