New strategy, new managing director: OMD set to enhance value for clients


The largest media agency network focused on developing and providing world-class media, strategy, planning and buying services in West and Central Africa – mediaReachOMD – aims to turn disruption to its advantage by focusing on innovative media-planning driven by sharper local insights and great ideas, to achieve business results as a game-changer for the industry and enhance value for its clients.

OMD is known and recognised by its stakeholders as the most professional media agency in the sub-region. According to RECMA recent report ratings, OMD is the number-one media agency globally and in Ghana and Nigeria.

The agency has also won different awards in various areas: such as the Agency Network of the Year, Festival of media global; Most Creative and Innovative Network of the Year by Gunn Report; and Global Media Agency of the Year by Adweek. OMD has also been credited for several local awards and are known for breeding young and bright talents across the region.

According to the new Managing Director of mediaReachOMD Ghana, Stephen Onaivi, some of the key focus areas will be innovation driven by technology, development of local talent “and enhanced strategic thinking to improve our current value offering to the agency’s multinational, regional and local clients”.

Mr. Onaivi, who has driven innovations across key brands including Vodafone, Airtel, Virgin Atlantic, Google, Uber, GSK and Diageo, to mention a few across the West & Central African region within his 10 years with mediaReachOMD, explained that innovation and global collaboration will be key to the company’s new approach for growth.

“Our clients will now have more contemporary ways of innovative media planning with a very strong global collaboration and local execution.

“We will break barriers with our offerings with the success of our brands at the heart of it all. I have always said that technology is an enabler for innovation, and we will leverage technology to drive our innovative offerings for our esteemed clients.”

Prior to his appointment Onaivi was a Business Unit Director at mediaReachOMD Nigeria, responsible for about 65 percent of the business in Nigeria. He was also very instrumental to the growth of mediaReachOMD Ghana in the early days, having spent two years of his career with OMD Ghana as a middle-level planner.

With a strong regional experience on media management in Nigeria, Ghana and Cameroon, Mr. Onaivi said the company is poised to collaborate with other firms to build brands in Ghana.

“From an economic perspective, we see a growth potential in the media planning and buying sector of Ghana,” he added, considering that Ghana’s economy grew by 8.5 percent in 2017, thanks to oil.

Driven by confidence and excitement, the Lagos Business School and London Business School Executive alumni said: “We are going to raise the bar for effectiveness and efficiency in media planning and buying – our strategic direction is a very strong competitive advantage for us.

“We have started with the current crop of talents that are currently gaining and leveraging global experiences and collaboration for our brands’ positive business results,” he revealed.

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