MTN  Launches New Digital Insurance Platform


MTN in collaboration with aYo Ghana and Metropolitan Life Insurance Ghana has launched an insurance platform called the “aYo Recharge with Care”, a digital insurance platform.

The product which was launched on Thursday, 5th April, 2018 also enables MTN subscribers, especially those in the informal sector to buy life insurance cover to cater for funeral expense and a family member, and hospital admission insurance cover anytime they top-up their airtime.

Subscribers to the service will therefore receive their claims through their mobile money account after completing the claims procedure under policy.

Also Clients must be a permanent resident of Ghana and at age 18 to 65 at last birthday. The registered family member must be of age 1 to 65years to get insurance cover.

Speaking at the official launch of the product, Ag. Chief Marketing officer, Noel Ganson said insurance is now more than social safety net and has become a tool to absorb risk from individuals and ensure stability while promoting economic growth.

“Insurance has therefore become even more relevant in today’s fast paced world where risk are a part of our daily lives.

“The onus therefore lies on the individual to recognize and take advantage of convenient insurance opportunities and make the most out of it”, he stated.

According to him, the aYo Recharge with Care enables subscribers to buy a life insurance cover up to a maximum of GHS3,000.00 for a subscriber and one family member and a hospitalization cover of a maximum of GHS50.00 per night for subscriber only onetime they top-up their airtime.

He said the amount of airtime to be deducted as premium is automatically set up at enrolment.

“The minimum and maximum premiums are set at GHS0.5 and GHS2.00 respectively. This makes it possible for more people to be insured while significantly increasing the insurance penetration of the country which is significantly lower than expected” Mr Noel Ganson added.

On his part, Country Manager of aYo, Francis Got assured subscribers of prompt payments after they had reported the claim within 30 days of event occurring.

He also urged subscribers to dial *296# or visit to report or file for a claim and provide evidence of death and evidence of hospitalization from any Ghana Ministry of Health accredited hospital and other recognized institutions.

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