Betway connects with customers in town hall meetings


Betway, Ghana’s largest sports betting company, has held a forum to address some of the issues faced by patrons of it services, in Kumasi.

The forum dubbed, “Betway Player Meetings” will be replicated across three other locations across Ghana. This is another innovative step by the company to connect with Ghanaian users, giving them a platform to air any queries and to help improve the services as a whole, according to the Events and Sponsorship Consultant of Betway, Mr. David Kofi Odame.

The event which attracted many sports betting enthusiasts in the Ashanti region, particularly the youth, provided an opportunity for Betway to respond to a number of issues ranging from the betting processes, accounts updates to some wrong perceptions about betting in general, among others.

Also of particular concern was the issue of bet placement and the odds especially when it turns out that the match has been postponed, and some other rumors that some of the matches are fixed by the betting companies.

The forum was also used to explain how some of the new products introduced by Betway, the multiple betting product, and others, work.

Mr. Odame observed that Betway leads the way in gaming and sports betting in the country despite the fact that others started operating the business in Ghana before they entered the local market.

He said what makes the Company unique is that they are not just profit minded but also committed to community development. ‘We give back to communities in many ways, for instance, organising community football matches and other activities that go to support both people who patronise our services directly and those who do not.’

He noted for example that Betway organised a talent search which sought to create the platform for up-and-coming football players to showcase their talents in order to attract interest from both home and abroiad.

He discounted some utterances that sports betting is illegal and said their operations are highly regulated by the government. Again, as part of the measures to bar under aged children from partaking in sports betting, he said Betway takes a serious approach to this and puts in place strict systems to ensure that that does not happen.

He said one of the key accounts requirements is being 18 years old and above as well as requiring winners to show proof of age in order to claim their winnings.

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo, and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licenses in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany, Kenya, Uganda and now Ghana.

Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people. It is also the official principal sponsor of Premier League football club West Ham United, the UK Premier League Darts and the UK Snooker Championships

As the yuletide approaches Betway is targeting to give back to communities through what it calls “Wish List,” where not only the patron is rewarded but his or her community as well.

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