Gospel Musician and VGMA 2017 Artiste of the year, Joe Mettle, has stated emphatically that being honest in your dealings with clients is the only key to sustaining entrepreneurial businesses in Africa.
“You need to prove your mettle. Honesty is hard work. As aspiring entrepreneurs, you need to recognize that your honesty to your ideas, clients and associates will give you a good reputation.
Your entrepreneurial drive is not enough. Your talent is not enough. Your stellar ideas are definitely not enough if you are not honest. You need to deliberately develop honesty as value addition to your ideas. Be honest and be consistent. It will sell your product more,” he said.
He was speaking as a guest speaker at the 2017 matriculation ceremony of the Pentecost University College (PUC), which was under the theme: “Enhancing Graduate Employability: The Entrepreneurial Agenda”.
According to Mr. Mettle, the level of competition in the area of businesses in the world today does not afford the opportunity to simply have a great idea and become successful overnight.
Joe Mettle noted that if the ever-widening skills gap between Africa and the rest of the world is anything to go by, the higher educational institutions in Africa have no choice but to buy into this agenda of enhancing graduate employability through enterprise education. He said this will enable Africa keep pace with the changing skills in labour force and allow effective competition globally.
He urged the matriculants to appreciate that entrepreneurship has assumed multiplicity of dimensions. He further suggested to the authorities of PUC to forge more collaboration between educational institutions and industry to enhance graduate employability.
Joe, who is an old student of the University, was also honoured as the Alumnus of the Year 2017 for the outstanding impact he is making in Ghana and across the world. In attendance was the University’s Council and also the Chairman of the Church of Pentecost worldwide, Apostle Professor Opoku Onyinah.